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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. These tools help communication staff learn more about member preferences and provide a data-based foundation for more targeted communication.

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Embrace the Future: How Associations Are Thriving in 2024

Association Freak

Reading Time: 4 minutes Association Management Trends 2024 In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. In this transformative landscape, AI is not just a technological advancement; it's a strategic ally.

FAQ 72
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2024 Association Outlook: Embrace the Change

Association Freak

Reading Time: 4 minutes In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. This year’s association outlook underscores the necessity to adapt and thrive amidst these changes.

Revenue 72
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No more masses for association marketers

Aaron Wolowiec

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. A new report by Informz may help marketers decide.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. A new report by Informz may help marketers decide.

Marketing 140
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7 Reasons Why IT Projects Fail – Part 2

Delcor

Technology projects fail for a number of avoidable reasons. In part 1 of this series, I described four common causes of technology project failure. Staff must understand how the new system will benefit them as users, improve the member experience, and help the organization achieve its goals.

Project 96
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Five Essential Takeaways from #AskJP

YourMembership

They also need to utilize technology that captures the member experience. Many associations offer services intended to solve issues for traditional members, but these offerings may not appeal to tech-savvy and tech-friendly millennial members. This level of connectivity allows the member to have more control.