Spark Consulting

AUGUST 3, 2022

Multi-channel campaign: With the pandemic, it’s become particularly tempting to switch all our marketing communications over to email – after all, who’s in the office these days? We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece.

Tips 195

Tips Marketing Sample Library 195

Association Adviser

JANUARY 30, 2018

Last month, we asked readers in what area they plan to make the most innovative changes in 2018. Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys.

Innovation 74

Innovation Georgia Newsletter Resources 74

Associations Now

NOVEMBER 29, 2018

“After research and ideation, we determined that a chatbot, preloaded with our FAQs, would handle a large percentage of inbound inquiries, providing members with immediate and accurate responses to their most pressing questions,” said Chrissy Jones, AICPA’s lead manager of communications and member engagement. Please share in the comments.

San Diego 96

San Diego Conference FAQ Social Media 96

Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

Conference 85

Conference millennials Social Media Newsletter 85

Higher Logic

APRIL 25, 2019

Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile event apps can be integrated with an online community platform to drive engagement prior to and following an event. Mobile Event Apps: No Laptop? No Problem.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Association Adviser

JANUARY 30, 2018

Last month, we asked readers in what area they plan to make the most innovative changes in 2018. Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys.

Innovation 60

Innovation Georgia Newsletter Resources 60

Association Adviser

JANUARY 24, 2019

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. Two out of three associations said their members are “too busy” to engage with their communications.

Communications 61

Communications Content Newsletter Directory 61

Membersuite

APRIL 25, 2018

Three reasons to stop by MemberSuite's booth (#400) at the 2018 ASAE Membership, Marketing & Communications Conference. Come see us!

Conference 60

Conference Communications Marketing 60

Association Success

NOVEMBER 26, 2018

How do communications play into that experience? Below are some examples of communication experiments we have tried out to make our services and events pop. As a communicator, that told me that the policy in its existing format was not being consumed. New copy, new association? Do you need to shake it up? Annual Meeting.

Communications 68

Communications Committee Video Content 68

Reid All About it

DECEMBER 1, 2017

2018 Industry Forecast: Strategies & Tips for the Year Ahead. Get a preview of the trends and predictions that will shape the hospitality industry in 2018 from the tenth edition of af&co.’s Less Talk, More Action: How to Turn your Communications Shortcomings into an Actionable Plan. Tue 12/5 at 2 p.m. s trends report.

North Carolina 158

North Carolina Chicago Washington DC 158

Reid All About it

NOVEMBER 30, 2018

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.

Innovation 190

Innovation Technology DC Tips 190

Aaron Wolowiec

AUGUST 23, 2016

Jennifer Grau, president, Grau Interpersonal Communication. This month’s guest blog post is by Jennifer Grau , president of Grau Interpersonal Communication , who is a listening trainer, coach, facilitator, speaker and consultant. People rarely design conferences with quality listening in mind. Words wash over them.

Conference 180

Conference Communications Social Media Process 180

Leading Learning

MAY 5, 2020

When we put together a Webinar called “A Why-To and a How-To: Virtual Conferences in the COVID-19 Era,” we reserved ample time for Q&A. How do you ensure engagement of attendees in learning the content versus just having it [a virtual conference session] on in the background?” “Our Defining Virtual Conference.

Conference 52

Conference Class Case Study Examples 52

Reid All About it

JANUARY 11, 2019

All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Branded fruit is the new conference swag. Hear our executive team discuss the technology trends that grew over 2018 and what they expect in nonprofit technology in 2019. Wed 1/16 at 3 p.m.

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Make Your Marketing Technology Resolutions for 2018. A Thriving Environment: The State of Meetings in 2018. Tech Trends 2018. 1 CAE credit.

DC 225

DC Washington millennials Chicago 225

Reid All About it

DECEMBER 22, 2017

WBT Systems pulled some lessons from the opening keynote at the ASAE Technology Conference. There’s nothing going on next week as you would expect during the holiday season, but save an hour or two on your calendar for these upcoming free professional development events for the association community. Mon 1/8 at 7:00 a.m. to 5:45 p.m.

Nashville 153

Nashville Chicago DC Maine 153

Association Success

NOVEMBER 1, 2018

Be careful about how you communicate revamping processes to volunteer leaders. Mary will be speaking in the “Revamp to Revitalize and Grow” session during SURGE Optimism 2018, an interactive virtual conference hosted by AssociationSuccess.org on November 7th-9th. Get people on board. Click here to learn more and register.

Tips 153

Tips Project Process Communications 153

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Aaron Wolowiec

AUGUST 23, 2016

Jennifer Grau, president, Grau Interpersonal Communication. This month’s guest blog post is by Jennifer Grau , president of Grau Interpersonal Communication , who is a listening trainer, coach, facilitator, speaker and consultant. People rarely design conferences with quality listening in mind. Words wash over them.

Conference 100

Conference Communications Social Media Process 100

Association Success

APRIL 6, 2020

While checking my LinkedIn feed recently, and seeing a number of virtual conferences, webinars, and other digital offerings being promoted, one virtual event stood out. WQRF’s other fundraising events are at WQA’s Leadership Conference in the fall. Our Leadership Conference was cancelled in 2018 due to Hurricane Florence.

Social Media 83

Social Media Education Newsletter Leadership 83

Reid All About it

JANUARY 12, 2018

The weekly list of free educational events for the association community… Now that holiday feasting and festing is over (sad face), if you’re like me, you’ve recently renewed your commitment to a healthier lifestyle. What throws me off is attending conferences. and global privacy and security trends for 2018.

DC 153

DC Washington eBook Marketing 153

Reid All About it

DECEMBER 7, 2018

Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Hear the 2018 award winners detail the process of carrying out their project, challenges and successes, and what made them decide to submit for the Gold Circle Award. Payroll for Nonprofits & Libraries: 2018 Law Changes that Affect You.

Washington 186

Washington DC Library Tips 186

Mariner Management

JULY 1, 2020

The first step was to publish an open letter from the Board to its members recognizing systemic racism and the responsibility of the Chapter to advocate for equality within the association and throughout the communications industry. But as we all know, the initial statement is only the first step.

Maryland 87

Maryland Baltimore Committee Recruiting 87

Associations Now

OCTOBER 30, 2018

Digital communication is great, but print publications can also lead to organizational growth and extended reach. Also: lessons from this week’s Associations @ Work conference. We know digital communications are all the rage. — Marvin Webb (@marvinwebb) October 30, 2018. Other Links of Note.

Cost 59

Cost Maine Innovation Content 59

Associations Now

JULY 25, 2019

It’s for those same reasons that many organizations are incorporating play into their conferences and other events. That’s why it makes sense that more conferences are building in dedicated play spaces and playtime for attendees. Outside of the association world, the web-hosting company GitHub had an adult playroom at its 2018 event.

Illinois 62

Illinois Columbus Conference Communications 62

Association Adviser

JUNE 18, 2018

With nearly double the conference content and a sold-out exhibit hall, Association Media & Publishing’s Annual Meeting , held June 25-27 in Washington, DC, is the most robust event in the association’s history. Topics will include: 2018 AM&P Association Publishing Research Study – Executive Summary. on June 27.

Analysis 64

Analysis Social Media DC Revenue 64

Higher Logic

MARCH 29, 2018

Here are two examples of different but effective subject line copy: Version A (long): The 2018 ABC Annual Conference in April is bigger than ever! We should keep it brief when we can, but not close ourselves off to a particularly snazzy, longer subject line if the occasion calls for it. Both short and long serve a purpose.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Higher Logic

SEPTEMBER 5, 2018

During our latest Champion Program Summer Challenge, we asked our clients to share their best tips for attending Super Forum 2018 in Higher Logic’s own community, the Higher Logic Users Group (HUG). Bonus tip: Use the Super Forum event community as a resource after the conference! Don’t Wait! Map Out Your Schedule.

Tips 120

Tips California Marketing Content 120

Higher Logic

OCTOBER 30, 2018

New capabilities coupled with engagement strategies have helped us gain greater insight into the needs of our customers and the community.". John Boyle, Technology Alliances & Community, Zenoss. For us, this was a way for the management team and the whole company to communicate and help with organic interactions.

Case Study 120

Case Study Austin Products Library 120

Reid All About it

JANUARY 18, 2019

Arianna Rehak, who organizes virtual conferences and curates content for Association Success, will explain how she uses data to harness and share collective knowledge while continuously focusing on the human element behind the numbers. Presenter: Carol Vernon, executive coach, founder, Communication Matters. Location: Washington DC.

DC 293

DC Washington Member Engagement Content 293

Association Success

DECEMBER 19, 2018

Associations tend to speak about “the association” as an all-encompassing whole, without thinking about the audience on the other end of their communications. Associations heap a lot of focus on communications. The content of these communications is all about what the association is doing and what the association provides.

Content 76

Content Strategy Communications Revenue 76

Associations Now

SEPTEMBER 11, 2018

. — Contently (@contently) September 10, 2018. As anyone who has ever been to a conference knows, sometimes the best discussions aren’t happening onstage or during the education sessions, but in the midst of networking, in the middle of conversation, and other spots. Chamber chatter. Christina Green at the Frank J.

Social Media 57

Social Media Content Cost Marketing 57

Association Success

MAY 28, 2019

When we launched our new brand in 2018 at our annual conference, Build Business, we rolled out a newly redesigned website and affiliated sites, social media platforms, and videos. In addition, new SMPS logo swag was made available to conference attendees, with additional branded items that were soon available for purchase.

Survey 113

Survey Social Media Marketing Member Research 113

Associations Now

NOVEMBER 9, 2018

Set a narrative to your conference that is both challenging and meaningful to attendees to boost participation. Meeting planners, who are always looking for new ways to engage attendees, should take a lesson from the TV shows they watch and infuse a story arc into their conference. — Web Scribble (@webscribble) November 8, 2018.

Tips 70

Tips Conference Products Review 70

Virtual

JULY 2, 2014

Formally unveiled at the Networld/Interop conference in Las Vegas on May 12, 1999, The ASP Industry Consortium grew to more than 800 corporate members in 18 months and established a global ecosystem to promote this new computing paradigm. UK-based Juniper Research predicts the global SaaS market will swell to $53 billion by 2018.

Las Vegas 100

Las Vegas Technology America Certificate 100

Association Adviser

DECEMBER 13, 2018

When you get to the ideation stage, include front-line staff since they will play a major role in communicating the change and answering questions. One organization I worked with had money set aside for new technology and wanted to introduce Higher Logic communities. They will have valuable input and ideas as well.

Technology 62

Technology Committee Course Project 62

Association Success

NOVEMBER 15, 2018

Our process is figuring out what the value proposition is, evaluating that value proposition and working out how to communicate it. Should these communications come from the association, the CEO or a chapter leader? This combination of high- and low-touch communication is a powerful member engagement tactic that really pays off.

How To 68

How To Email Marketing Price Communications 68