Reid All About it

JULY 24, 2020

Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era.

Montana 259

Montana Revenue Case Study Conference 259

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

Communications 287

Communications Tips Content Tools 287

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Too often, O’Reilly says, sponsored content is viewed purely as a nondues revenue opportunity.

Member Engagement 89

Member Engagement Social Media Revenue millennials 89

Reid All About it

DECEMBER 18, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Nonprofit GAAP – The New Revenue Recognition Standard and What You Need to Know About It as a Nonprofit. Mon 12/21 at 11 a.m. –

Video 221

Video Certificate Review LMS 221

.orgCommunity

OCTOBER 15, 2019

September 19, 2019. Like many other associations, HFMA was experiencing challenges with membership retention and recruitment. After launching in June 2019, HFMA has experienced increases in retention and average monthly new member recruitment, a solid increase of their Net Promoter Score, and more business partner revenue.

Innovation 40

Innovation Industry Illinois Recruiting 40

Associations Now

JANUARY 2, 2020

Revenue is a point of concern—and that’s driving new hiring. The report noted that lower fundraising revenues from 2019 are likely to lead to a focus on the issue in 2020—more than three quarters of respondents said that a key goal of theirs was to develop new funding sources and streams in 2020.

DC 71

DC Revenue Report Washington 71

Associations Now

SEPTEMBER 3, 2019

Find out how several associations successfully changed their membership structure in the July/August 2019 issue of Associations Now. Is new member recruitment stagnant or declining? How much revenue do you generate from dues? How does that revenue break down by category and/or tier? Do you have a member retention issue?

How To 95

How To Proposal Revenue Recruiting 95

AssociationChat

APRIL 10, 2020

The awards are sponsored by HighRoad Solutions, an association-specific digital marketing agency that helps associations leverage email marketing and marketing automation to gain greater insight on how to grow revenue. “On Association’s 2019 Member Retention Campaign. Member Retention Campaign. New Product/Service Launch.

Newsletter 52

Newsletter Austin Committee America 52

GrowthZone

AUGUST 2, 2022

Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital content, websites, and print and electronic publications. Extra shoutout to South Shore Chamber of Commerce and Zionsville Chamber of Commerce who were named as Best in Show within their total annual revenue category.

Communications 78

Communications Directory Social Media Massachusetts 78

Mariner Management

JUNE 8, 2021

To keep the focus on performance, ask about compliance checklist items, but only score the short list of things that are true indicators of performance, for example, member recruitment and retention, market penetration, non-dues revenue sources, and gross receipts. Drive Chapter Behavior with Targeted Benchmarking (webinar).

Case Study 62

Case Study Project America Tools 62

Reid All About it

JUNE 14, 2019

Membership Recruitment Tips and Tricks. 5 Keys to Association Website Success in 2019 (and Beyond). Association websites compete with for-profits, media, and even other associations for eyeballs, mindshare, and even revenue. Learn the three characteristics that define agile, competitive organizations. 1 CAE credit. 1 CAE credit.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. Generate revenue. Grow membership and revenue fast with sales funnel and marketing automation. It was designed to generate non-dues revenue and streamline work processes. It has been updated. What Is Association Management Software (AMS)?

Software 148

Software Association Management Price Membership Management 148

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Unlocking Revenue by Driving Learner Engagement. More info/register. Host: Hubb.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC).

DC 150

DC Washington Denver Sacramento 150

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Optimize your website Your website is a cornerstone when recruiting new members. Keeping established members around provides your organization with a steady revenue stream. It also creates a more diverse member base.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Leading Learning

JANUARY 12, 2023

A 2020 research study from the International Coaching Federation (ICF) shows that globally there were about 71,000 coach practitioners in 2019, an increase of 33 percent since the previous estimate in 2015. The ICF study estimates total global revenue from coaching in 2019 was $2.849 billion, an increase of over 21 percent since 2015.

Course 52

Course Process Oklahoma Revenue 52

Higher Logic

JANUARY 29, 2019

By consistently keeping members engaged, you won't just attract and keep more members , you'll have leverage to push through legislative wins, the ability to promote your advocacy agenda, and an increase in event attendance and other types of revenue. Read this: Blog Post - Member Retention in 2019: Why They Leave and 3 Ways to Keep Them.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Reid All About it

JUNE 19, 2020

Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Revenue Retention with Virtual Events. Discover how associations can provide value and earn revenue through online models.

Video 221

Video Conference Revenue Industry 221

Reid All About it

MARCH 10, 2023

Nimble AMS describes how it can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs, and deliver personalized communication and content. Where are things at with the results of ASAE’s last DEI strategic plan (2019-2021) and with a new one? More info/register.

Committee 195

Committee Education Software Technology 195

Leading Learning

JULY 12, 2021

Recruit your team. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. We have you covered: Assess where you are now. Secure leadership support and a funding commitment. Get comfortable with experimenting.

Case Study 52

Case Study Technology millennials Strategy 52

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag). Learn about these value types and how they impact your membership recruitment and retention. Shopping for an LMS?

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

FEBRUARY 21, 2020

That idea became Arist, the first text message university, which was just named a finalist in Fast Company ’s 2019 World-Changing Ideas competition. A series of conversations with students in Yemen left Michael Ioffe with an idea—that text messages could be used to bridge the digital learning access gap. More info/register. 1 CAE credit.

DC 221

DC Washington Content Education 221

Reid All About it

NOVEMBER 9, 2018

A few quick hits before we get to this week’s list of free webinars: Need to know info: the ultimate guide to Google ranking factors in 2019. But most will agree that recruitment and retention feels tougher now than ever before. Getting Your Donor Management Data in Order for 2019. Pat on head. Take note! ( 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

FEBRUARY 4, 2022

But our clients are reporting that their in-person registration rates are running about 50-60% of 2019 numbers. Join an in-depth conversation about DEI with leading experts on the topic so your association can help BIPOC professionals advance their careers as well as grow your revenue, boost your membership and drive member engagement.

Content 39

Content Education Recruiting Recruitment 39

.orgCommunity

JUNE 18, 2019

It’s worth sacrificing a bit of revenue now to gain the loyalty of young professionals. Personify found that many of the YP members they surveyed were recruited by someone they knew. WBT Systems develops TopClass LMS and is a proud sponsor of Solutions Day 2019. 2: Relevance.

millennials 40

millennials Education How To Social Media 40

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. The For-Profit Competitors Are Here More and more, for-profit private networks and communities are competing with associations for membership, engagement opportunities, and revenue. Sponsorships. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

SEPTEMBER 6, 2019

Many associations struggle to identify additional sources of revenue and content for their members. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). Technology for Recruiting Volunteers. Host: The Next Steps LLC. Tue 9/10 at 2 p.m. 1 CMP credit.

Chicago 37

Chicago LMS New York Content 37

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Understand the New Environment Back in 2019, when I interviewed Dan for our book “Association 4.0: It is an effective recruitment tool that also promotes public awareness. Start by reviewing your strategic plan.

Video 88

Video Communications Strategy Content 88

Leading Learning

JULY 2, 2020

As the authors of a 2019 Harvard Business Review article put it: In an age of ubiquitous disruption and unpredictable job evolution, it is hard to argue that the knowledge acquisition historically associated with a university degree is still relevant. The Need for Leadership. And, of course, academia isn’t sitting still.

Education 59

Education Course Certificate Leadership 59

Reid All About it

NOVEMBER 1, 2019

The weekly list of free educational events and resources for the association community… Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. Data breaches devasted small businesses in 2019, with 10% having to close their doors as a result. Recruiting Members at Trade Shows and Other Events.

Washington 34

Washington Social Media Content Texas 34

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Presenter: Carlos Restrepo, MS, CAE, Chief Revenue Officer, Agilutions. Location: Alexandria VA. Host: Results Direct. Tue 10/22 at 12:30 p.m. CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

Reid All About it

OCTOBER 26, 2018

An Association Advisor interview with Tamela Blalock, CAE , reveals her superpowers: member development and revenue generation. A few quick hits before we get to this week’s list of free webinars: What digital, tech and web trends are going to be hot or not in 2019? Does your association have a learning strategy? SendX ). . –

DC 34

DC Washington Chicago LMS 34