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2020 Association Tech: 3 Expert Tips to Guide Your Planning

Higher Logic

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. You can’t build a 2020 strategy based on gut feelings.

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How to prepare your association for the unknown

Nimble AMS

Were you ready for the year that was 2020? Nonetheless, there your association was, suddenly needing to switch to virtual engagement with members. But it’s really all about using digital technologies to create or modify business processes and customer experiences to meet changing business and market requirements. Not likely.

How To 106
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Association Brain Food Weekly: 1.15.21

Reid All About it

Leading Learning (aka Tagoras) released some results from data they collected from associations in late November and early December 2020. They share how the pandemic shaped learning businesses in 2020 and what kind of learning programs these organizations plan to offer in 2021. Association learning landscape. Well, not this one.

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3 ways to breathe new life into your membership in 2020

Nimble AMS

Include questions about how you can improve the benefits that are most important to them. Establish a team that meets regularly to review member feedback and determine how to fine-tune your benefits to provide a better member experience. Provide value throughout the member lifecycle and career journey.

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Member Journey Mapping: Walk a Mile in Your Members’ Shoes

MemberClicks

According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. This is an almost 2X spike from 2020’s rate of 24%. So how can organizations stem the loss of members and keep their retention rates high? The first step is understanding your members.

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Association Brain Food Weekly: 1.8.21

Reid All About it

The conference experience just stopped. Inspired by Priya Parker’s The Art of Gathering , WBT Systems describes how to close a conference in a meaningful way instead of ghosting your attendees. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. Neurodiversity.

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Simple Membership Calculations: Average Membership Tenure

GrowthZone

This number will give you tangible data to work from as you make plans internally and organize events for your members. Learn how to Calculate Your Renewal Rate ». In annual and daily operations, your staff and board work to enhance the member experience by keeping them engaged and excited about association activities and events.