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FEBRUARY 26, 2021

MemberSuite says member expectations are different now in 2021, the bar is set higher. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market.

Recruiting 329

Recruiting Recruitment Project Technology 329

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The deadline for ASAE members to apply for a judge spot is February 9, 2021. Kim Moutsos, Content Marketing Institute ).

Innovation 359

Innovation Las Vegas Communications Education 359

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NOVEMBER 13, 2020

The Association Laboratory Research Alliance invites association executives to participate in the Looking Forward 2021 study. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Powering Engagement with Persona-Led Marketing. Host: CEO Update.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

FEBRUARY 19, 2021

Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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FEBRUARY 12, 2021

They urge associations to stop living in limbo and start planning virtual events for 2021. Presenters: Harneet Singh, Director of Marketing, Preseem. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The Future of the Event Industry: 2021 Outlook. Host: EventMobi.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

FEBRUARY 5, 2021

The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. No one knows what 2021 will bring but MemberSuite says you should plan for a few different scenarios.

San Diego 370

San Diego Price Strategy Education 370

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JANUARY 8, 2021

I was going to pull out a quote from Lowell Aplebaum’s piece about the exciting possibilities for associations in building new norms in 2021, but I can’t choose. Jodi Harris, Content Marketing Institute ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Forget normal.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

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DECEMBER 4, 2020

Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. He shares ideas to get you started with 2021 conference planning. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Host: ASAE.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Prepare Your Event strategy for 2021.

Las Vegas 369

Las Vegas Virginia Content Washington 369

NXUnite

MARCH 20, 2024

You might learn that the class of 2021 expressed the most interest in the program or that liberal arts graduates as a whole feel underrepresented. To engage alumni based on the feedback above, you might put extra effort into recruiting more STEM and liberal arts mentors. Identify, recruit, and communicate with volunteers.

Class 130

Class Survey Recruiting Recruitment 130

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DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Anthony Fauci says herd immunity is possible by the fall of 2021, and ‘normality’ by the end of 2021 … if 75-80% of Americans are vaccinated. No, not too good to be true.

Video 221

Video Certificate Review LMS 221

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APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Host: Fridays@4.

Education 354

Education Technology Strategy Revenue 354

Membership Marketing

AUGUST 3, 2022

Here are some of our top findings on what drives membership growth from the 2022 Membership Marketing Benchmarking Report. Demonstrating a continued upswing, 53% of associations believe their value proposition to be compelling or very compelling (up from 52% in 2021 and 48% in 2020).

Report 52

Report Marketing Recruiting Recruitment 52

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SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Paulina Curto, Senior Marketing Manager at Cvent.

LMS 329

LMS Montana Revenue Price 329

Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment.

Report 98

Report Recruiting Recruitment Innovation 98

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NOVEMBER 6, 2020

At some point in 2021, associations will switch from virtual-only conferences to hybrid conferences. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Learning Management System 285

Learning Management System Education Communications Technology 285

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NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 351

Montana Certificate Conference Content 351

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APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Looking Ahead: Top Legal Risks and Management Solutions for Associations in 2021. Get an overview of major risks facing associations in 2021. CAE credit.

Revenue 370

Revenue Strategy Content Education 370

Association Success

DECEMBER 17, 2020

I recently attended a workshop titled “Reduce, reuse, recycle: How to do more with less content in 2021” that was designed to help attendees prepare for a more productive 2021. Not only can refreshing your content lead to better recruitment and retention, it also gives your organization the time and resources to try something new.

Organization 147

Organization Content Recruiting Recruitment 147

Membership Marketing

JULY 21, 2021

These are some of the findings in the recently released 2021 Membership Marketing Benchmarking Report. Here are some of the important insights from this year’s report on what did work for associations this past year and what opportunities lie ahead for membership recruitment, engagement, and renewal going forward.

Recruiting 116

Recruiting Recruitment Report Innovation 116

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APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Building the 2021 Event Playbook. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent.

Revenue 363

Revenue Strategy Team Content 363

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Quick hits.

LMS 361

LMS Revenue Tips America 361

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NOVEMBER 20, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. As we near the end of 2020, many are asking what events will look like in 2021 and beyond. Let’s get ready to knock-off 2020’s business challenges and kick-off 2021 stronger than ever. More info/register.

Certificate 370

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OCTOBER 1, 2021

” Contrarian marketing common sense. – Engage 2021. Business leaders agree that virtual events are a vital component of their future event strategy, whether they’re gathering people to train, recruit, or entertain. Key Insights From The 13th Annual Membership Marketing Benchmark Report. 360LiveMedia ).

LMS 195

LMS Conference Technology Content 195

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APRIL 2, 2021

A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. 21 SEO tips, tactics, and trends for website content in 2021. Mike Murray, Content Marketing Institute ).

Revenue 335

Revenue Conference Industry Strategy 335

Associations Now

MARCH 1, 2024

For association execs, that represents both a leadership opportunity and a market opportunity. According to an HBR article on Zhang’s research, “managerial job postings that required collaborative skills and experience increased by three times between 2007 and 2021. That means the middle has to be better adapted to soft skills now. “As

Recruiting 57

Recruiting Recruitment Review Leadership 57

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MARCH 19, 2021

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Event Strategies 2021 and Beyond. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing. Host: Fridays@4.

LMS 370

LMS Nashville Strategy Video 370

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. But, fear not, Event Farm crunched the numbers and came up with guidelines on how much your 2021 event budget might increase for each line item. Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

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OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). – Engage 2021.

Revenue 195

Revenue Committee Strategy Technology 195

AssociationChat

SEPTEMBER 13, 2021

Can we all just agree that the theme for 2021 is “Embrace Adaptability”…or something like that? On Tuesday, September 14, 2021 at 1:30 pm ET, Association Chat interviews career coach and executive recruiter Shira Lotzar on what you need to do to level up your resume and boost your profile on LinkedIn.

Recruiting 105

Recruiting Recruitment Process Industry 105

Membership Marketing

MAY 24, 2022

This month I presented these challenges and solutions at ASAE’s Marketing Membership and Communications Conference. The session, titled “The Seven Deadly Sins of Membership Marketing,” shared how to diagnose these sins, provide insights to remove them, and allow membership efforts to advance. Here is a link to the presentation slides.

Marketing 59

Marketing Communications Conference How To 59

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AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Reunite or meet with new peers and discover new possibilities as we close summer 2021. Non-dues revenue. 1 CAE credit.

Tampa 200

Tampa Revenue Education Content 200

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MARCH 25, 2022

Professional development market potential. The number of training professionals who said their CEOs were active champions of learning jumped from 27% in 2020 to 62% in 2021. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Tim Prestianni, senior digital marketing manager, Unleashed Technologies.

Revenue 195

Revenue Content Virginia Technology 195

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MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Live Meetings Updates 2021. Association Advocacy and Ethics in 2021: Navigating a Changing Landscape. Host: Fridays@4.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Nimble AMS

MAY 13, 2022

Recruiting younger members by providing desirable benefits is vital for organizational success and longevity.?When Be prepared to offer industry-specific certifications at your organization so early careerists can market themselves to potential employers.

millennials 112

millennials Certificate Member Engagement Tips 112

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SEPTEMBER 4, 2020

Looking for job advice from an executive recruiter? Julien Bois, Accounting/Finance Recruiter. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register.

Montana 322

Montana LMS Revenue Recruiting 322