Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 257

Survey Project Strategy Education 257

Reid All About it

FEBRUARY 2, 2024

Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. AI Basics for Today’s Business Leaders Learn about AI, its capabilities, potential impact on your organization, latest developments in AI technology and how they can benefit your organization.

Certificate 268

Certificate Denver South Carolina Project 268

Reid All About it

JUNE 18, 2021

Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done.

LMS 369

LMS Certificate America Committee 369

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 257

Revenue Certificate Tools Innovation 257

Aaron Wolowiec

SEPTEMBER 20, 2016

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing.

America 199

America Michigan Report Education 199

Reid All About it

SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. Membership engagement.

Revenue 229

Revenue Survey Education Strategy 229

Reid All About it

JULY 2, 2021

It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

Technology 370

Technology Strategy System Education 370

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

GrowthZone

JUNE 25, 2017

There’s no downside for your events staff to send just one more email—except that your organization loses valuable attention. How do we create a new narrative for our organizations? When a provoked reader is your member, we call it member engagement. How are we losing the attention of our members?

Organization 60

Organization America Cost Member Engagement 60

Nimble AMS

OCTOBER 6, 2022

For over 25 years, 108 ideaspace has assisted associations, non-profits, and charitable organizations in their digital transformation. “108 ideaspace will be an integral part of extending our footprint throughout North America.” The partnership focuses on helping member-based organizations succeed. . “We

Software 130

Software Class System America 130

Reid All About it

JULY 21, 2023

. – Post-Lockdown Membership Recruitment (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register. 1 CAE credit. More info/register. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

St. Louis 370

St. Louis Technology Strategy Products 370

GrowthZone

JANUARY 17, 2023

Lack of engagement with the organization and lack of time to participate named the top reasons for chamber members not renewing. 88% of respondents cited “to grow their network” as the top reason members join their organization, and “visibility within their community or profession” a close second.

Survey 78

Survey Industry Revenue America 78

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. 1 CAE credit. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

GrowthZone

JANUARY 17, 2023

While over half of respondents say engagement is about the same as last year, lack of engagement is listed as one of the top reasons for members not renewing. “66% 66% of those polled believe their members recognize the unique value of their organization,” said John Cook, GrowthZone Senior Vice President of Marketing. “It

Survey 78

Survey Revenue America Software 78

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. What is a Decentralized Autonomous Organization (DAO)? Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

Aaron Wolowiec

SEPTEMBER 20, 2016

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing.

America 100

America Michigan Report Education 100

Potomac Core

OCTOBER 29, 2017

Getting and bringing an entire Supply Chain to the table at an Association is a heavy lift but the long term impact will make the effort yield substantial member ROI. Organizing a robust data collection process that includes Associations in the Supply Chain will build actionable information.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. They will be representing your organization.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

SEPTEMBER 22, 2023

Wes Trochlil at Effective Database Management describes the benefit of belonging to an AMS users group : you can “tap tens if not hundreds of other organizations that are using the same or similar software.” What’s more, most members now expect a career center as part of their membership benefits. Users groups. Website RFPs. .

LMS 268

LMS Revenue Education Strategy 268

Potomac Core

MARCH 22, 2016

Can positive association disruption reverse the fortunes for industry professionals and an organization? What Keeps Members Up At Night? Updating the Association’s Strategic plan provided the perfect opportunity to engage members and the board of directors. Positive Association Disruption through Member Engagement.

millennials 100

millennials America eBook Member Engagement 100

Reid All About it

JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. Forget White Fragility : here are ten books America should be reading about race. Hear about some major considerations for online engagement. Organizer: Robert Taflinger. Maximizing Member Engagement in the COVID-19 Era.

Montana 221

Montana North Carolina Review Member Engagement 221

Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. She says, “Disruptive organizations create just enough order to allow change to happen smoothly. Member engagement. Host: American Marketing Association. Makes more sense now. More info/register.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

EventMobi: Association Events

AUGUST 11, 2023

Association websites are the virtual homebase of your organization. They’re the space where current members can access their benefits, new visitors can scope you out, and you can highlight upcoming events in detail. Encouraging people to “donate now”, “become a member today”, “volunteer with us”, or “learn more” keeps people clicking.

Examples 130

Examples Directory Software Video 130

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? In many cases this has happened with little conscious effort on the part of the association.

Member Engagement 60

Member Engagement Products America Marketing 60

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback.

Arlington 268

Arlington Technology Strategy Los Angeles 268

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). This series of 15-minute videos cover hot topics and issues related to 501c organization management. Michael Barrett, Sports & Leisure North America Centerplate, a Sodexo Company. Host: PCMA.

Chicago 243

Chicago Baltimore Education Content 243

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. NMMA (National Marine Manufacturers Association) is a highly respected organization.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge. every Monday.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. It sounds like the beginning of a joke but figuring it out is essential to the success of your organization.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

JULY 23, 2021

If you are interested in the current trends in charging for webinar registrations and sponsorships, I urge you (or the person at your organization who knows your webinars best) to participate in a Leading Learning/Tagoras survey , which closes tonight. Marketing General Inc. Host: Marketing General Inc. every Monday. Host: ASAE.

Video 195

Video Technology Content Strategy 195

Potomac Core

JANUARY 6, 2016

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. Driverless Associations. Driverless Associations.

eBook 100

eBook Innovation America Certificate 100

Reid All About it

SEPTEMBER 11, 2020

Fri 9/11 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. How to Go Virtual (While Still Creating an Engaging Experience). More info/register.

LMS 329

LMS Montana Revenue Price 329

Potomac Core

JUNE 30, 2016

These organizations also have the characteristics that define Post Brexit Associations. However, in a rapidly evolving global market, how aligned is your association in order to help your members and their industries meet new challenges? Highly Engaged and Strategic Boards. 5 Characteristics of Post Brexit Associations.

Survey 124

Survey Industry Innovation Member Engagement 124

Reid All About it

MARCH 27, 2020

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. You can find your local food bank on the Feeding America website. The farmers market had baby Brussels sprouts.

North Carolina 221

North Carolina Technology Louisiana Conference 221