Potomac Core

MARCH 3, 2020

Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Grew annual revenue from $300,000 to $12 million. Grew membership dues revenue from $100,000 to over $2 million. Winning champions commit to act first. Asking other leaders to make the same commitment.

DC 232

DC Arlington Virginia America 232

Reid All About it

SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. Membership value.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

JANUARY 26, 2024

It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Leadership development for young members. More info/register. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Reid All About it

SEPTEMBER 22, 2023

Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. More info/register.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

JUNE 18, 2021

Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done.

LMS 369

LMS Certificate America Committee 369

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Associations Now

FEBRUARY 1, 2023

An important way of keeping members engaged early on is to make sure they know what they’re getting—and that means creating frequent touchpoints throughout that first year. This is the second part of a three-part series on member onboarding. New members invite a little sensitivity for your organization.

How To 92

How To America Class Newsletter 92

Reid All About it

DECEMBER 1, 2023

At The Free Press, venture capitalist Katherine Boyle describes how a dynamic vision can win the fight for America , instead of “letting doomsayers, technophobes, and neurotics undermine it from the inside.” Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? 1 CMP credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

APRIL 28, 2023

Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Join us as PAR members share metrics their teams are tracking, effective reporting practices and accountability tactics that lead to successful outcomes. More info/register (members only).

DC 205

DC Recruiting Recruitment Washington 205

GrowthZone

FEBRUARY 8, 2022

Topics covered in the survey are membership including renewal and retention numbers; values and policies – current initiatives and new programs; revenue; and more. – Reinstatement strategies. ” The survey report names the top 10 biggest non-dues revenue sources including events, sponsorship, contract services as the top 3.

Survey 78

Survey Revenue America Report 78

Reid All About it

MAY 15, 2020

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Presenters: Antonia Cardone, Americas Lead of Total Workplace, Cushman & Wakefield. Host: ASAE.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

JULY 3, 2020

Forget White Fragility : here are ten books America should be reading about race. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Maximizing Member Engagement in the COVID-19 Era.

Montana 221

Montana North Carolina Review Member Engagement 221

Reid All About it

SEPTEMBER 11, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. 1 CMP credit.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Non-dues revenue. Craft the Perfect Member Journey to Keep Your Members Engaged. Tue 8/31 at 8 a.m.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

MAY 7, 2021

Topics will include technology, trade shows and the ways in which revenues will be recalculated. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Backstage Pass: Producing Compelling Content that Drives Engagement. Tue 5/11 at 11 a.m. Reinventing Live. Tue 5/11 at 1 p.m.

Technology 370

Technology St. Louis Strategy Products 370

MemberClicks

SEPTEMBER 20, 2023

Examples of professional medical associations include: American Academy of Neurology Radiological Society of North America Illinois Osteopathic Medical Society American Veterinary Medical Association What is a Trade or Business Medical Association?

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Chapter benchmarking. Staying away from the office.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

MAY 8, 2020

Find yours on the Feeding America website. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Share engaging ideas that you can use in your career and for your association.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JANUARY 29, 2021

Troy Pfeffer, Partnerships Director, Howspace North America. – Learn How AI Based Personalization Has Become a Crucial Driver of Revenue and Growth (I.C.E. – The Delicate Balance: Intersection of Strategy and Governance – Roles and Responsibilities of the Association Board. Tue 2/2 at 12 p.m. 1 CAE credit.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

JANUARY 15, 2021

They explain why it’s not a good idea to pine for the past and suggest a different mindset to cultivate, one that will help you take advantage of “a perhaps once-in-a-lifetime opportunity to experiment with new ideas—ideas that could turn into programs that position you, your association and your members for future success.”. Host: Wicket.io.

Innovation 359

Innovation Las Vegas Communications Education 359

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine?

Examples 130

Examples Directory Software Video 130

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. This is helping the Industry position itself with its global customer base.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

JULY 23, 2021

Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Presenter: women’s leadership speaker and trainer, author of Lead Like an Ally: A Journey Through Corporate America with Strategies to Facilitate Inclusion , Julie Kratz, Tue 7/27 at 2 p.m. Host: ASAE. Tue 7/27 at 11 a.m. CAE credit.

Video 195

Video Technology Content Strategy 195

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. Improve Your Email Engagement with a Conversational Email Strategy.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Potomac Core

NOVEMBER 3, 2015

Value is no longer about services that boards or members view as neither relevant nor impactful. Instead ROI is defined as providing the means necessary to help an industry overcome impediments and grow their top line revenue. Associations will become more essential and relevant for the members and industries they serve.

Innovation 100

Innovation Industry eBook America 100

Association Adviser

DECEMBER 17, 2018

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. Then, they engaged various stakeholders to find out what content they valued most and researched other publications for design ideas. The Solution.

Case Study 74

Case Study Texas Guidelines Revenue 74

Reid All About it

APRIL 21, 2023

Host: D2L Speakers: Nora McCaffrey, Chief Academic Officer at the Institute for Integrative Nutrition (IIN) Joanne Struch, Learning Strategy Consultant, D2L Tue 4/25 at 2 p.m. Host: Association Xchange Speaker: Bill Zimmer, Vice President of Strategy, 360 Live Media Wed 4/26 at 1 p.m. – CAE credit. More info/register. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

MARCH 27, 2020

You can find your local food bank on the Feeding America website. Join us for a deep dive to see the role User Personas play in your website strategy, learn how to create Personas that drive success, and how to integrate them into your web planning and workflow. 35 for MPI non-members). 1 CMP credit. More info/register. ($35

North Carolina 221

North Carolina Technology Louisiana Conference 221

Aaron Wolowiec

JULY 22, 2014

Last Christmas, I saved nearly $100 because I was a member. And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me. Simply put: Membership has its perks. “The

Social Media 100

Social Media Recruiting Recruitment Report 100

Reid All About it

DECEMBER 11, 2020

I swear we’re the only people in America who don’t subscribe to Netflix so I haven’t watched Queen’s Gambit but I keep seeing references to it all over the place. Derrick Johnson, DES, CMP, TMG Director of Event Strategy and Development and Chief Diversity Officer. More info/register (fee for MPI non-members). 1 CAE credit.

Project 370

Project Education Software Review 370

WBT Systems

JULY 31, 2018

Associations with a higher percentage of millennial members are more likely to have experienced increases in their one-year and five-year membership numbers. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” Millennial member engagement.

millennials 150

millennials Resources North Carolina Certificate 150

Potomac Core

JUNE 30, 2016

In the PWC 19 th Annual Global CEO Survey, 90% of CEO Survey Participants note that “customers have the biggest impact on strategy.” Associations who seek to reflect their customer/member outcomes can develop strategically focused value propositions that reflect the outcomes that their industries are working to achieve.

Survey 124

Survey Industry Innovation Member Engagement 124

Reid All About it

OCTOBER 20, 2017

I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA). .* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA).

DC 150

DC Washington Social Media Tools 150

Reid All About it

APRIL 10, 2020

Find yours on the Feeding America website. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Find out how they are pivoting to engage their 7,000 members and rethink their meetings.

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

JANUARY 20, 2023

WBT Systems shares his description of BANI and his “adaptive strategies” that can help you prepare your association and members for more unpredictable chaos. Sponsorship strategy. and leverage the latest generation of mobile and web technologies to drive your member engagement strategy. More info/register.

Revenue 39

Revenue Education Strategy Review 39

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. How can associations provide corporate partners with valuable access to their member communities ? We need a new roadmap to engage members now and in the future.

Revenue 39

Revenue Tools Education Member Experience 39