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Association Brain Food: 4.12.24

Reid All About it

Member recruitment. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn about planning a vendor showcase and revenue-generating potential. Quick hits Why a membership renewal notice is not an invoice. | by Tony Rossell, Marketing General Inc.

Revenue 256
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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Host: Fridays@4 Speakers: Kia Davis Vy Le, CAE, Linguistic Society of America Kerri L. Next gen membership #2.

Revenue 256
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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback.

Arlington 266
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Association Brain Food: 7.21.23

Reid All About it

This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board. CAE credit. 1 CAE credit. More info/register.

Atlanta 195
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Association Brain Food: 9.1.23

Reid All About it

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. Membership trends. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Membership budget. Membership engagement.

Revenue 227
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Association Brain Food Weekly: 11.13.20

Reid All About it

McKinley Advisors describes how they helped the Infectious Diseases Society of America by starting at the top with governance and leadership development. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. DE&I in action. More info/register. Mon 11/16 at 11 a.m. –

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Association Brain Food Weekly: 9.11.20

Reid All About it

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Driving Revenue with Contextual Engagement and Marketing.

LMS 329