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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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Study: Podcast Listeners Skew Millennial, Use Lots of Social Media

Associations Now

A new study presented at the National Association of Broadcasters’ NAB Show this week highlights that millennials ages 25 to 34 represent the largest age group for podcasts, at 33.8 percent, with older millennials and Generation Xers ages 35 to 44 not far behind at 20.1

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Association Brain Food: 3.8.24

Reid All About it

Support, learn from each other, and build a stronger, more inclusive community. 7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. More info/register. 1 CAE credit. .

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Association Brain Food: 12.8.23

Reid All About it

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Learn how to conduct a cost analysis to quantify the financial implications of dirty data.

Strategy 276
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Association Brain Food: 3.1.24

Reid All About it

In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles. 1 CAE credit. . 1 CAE credit.

Education 259
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Association Brain Food: 2.23.24

Reid All About it

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing. Hosts: Billhighway and Mariner Management Speaker: Sheri Singer, president, Singer Communications Tue 2/27 at 12 p.m. Member mobile app. Webinar latecomers.

DC 265
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Associations play an important role in higher education

Aaron Wolowiec

According to their research, students and employers agree on the skills necessary to succeed in the workplace: critical thinking, problem solving, oral and written communications, teamwork, ethical conduct, decision-making and the ability to apply knowledge. However, there’s a huge divide in the readiness of such skills. We can do better.”.

Education 180