Reid All About it

JULY 30, 2021

Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Ronn Levine, SIIA ).

Newsletter 195

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Reid All About it

DECEMBER 6, 2019

The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers.

LMS 221

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience.

millennials 150

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Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. In this Wired article, Dr. Esther Ngumbi and Dr. Brian Lovett discuss the need for exhausting, expensive, and exclusive science conferences to modernize and provide some ideas for improvement. Elise Dopson, Databox ).

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Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. She says it’s time to retire outdated and insider event marketing jargon. Audience personas. CAE credit.

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Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

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Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. For many of us, the answer is a resounding “Yes.”

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GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. Leveraging a robust AMS system engages members and helps you develop your association, while automating many mundane and repetitive tasks. This article will help you compare and evaluate the best association management software currently on the market. .

Software 148

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WBT Systems

NOVEMBER 15, 2016

This week we were motivated by the keynote session of the Higher Logic Super Forum , where we heard Ken Schmidt of Harley Davidson describe the power of storytelling in creating a passionate member community that will champion your brand. Does your education program help members to see how they can grow and develop their careers?

Learning Management System 150

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Reid All About it

JUNE 26, 2020

Now he’s sharing the “woes and wows” of his experience in an article at EdSurge as well as “three tips for virtual conference organizers to consider, based on hours of my life that I will never get back.”. Hear about some major considerations for online engagement. Virtual conference advice. CRP challenges. More info/register.

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Reid All About it

AUGUST 28, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Stefanie Maragna, vice president of corporate marketing and events with Sage Intacct.

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Association Success

MAY 30, 2019

While advocacy has always been one of the most powerful ways that associations engage their members, some associations struggle to link and communicate that work back to their members in a way that shows them that “My association is fighting for me!”. But eventually… or quickly… those rational benefits get tapped out.

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Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits. Stan Garfield ).

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Reid All About it

OCTOBER 29, 2021

Marketing education. Velocity Partners always publishes enlightening and entertaining articles like this one, A Stakeholder Through the Heart. They explain why senior execs are ruining your marketing plans and what you can do about it. What does it take to set yourself up, market yourself, and actually get contracted for work?

Revenue 195

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Association Success

MARCH 12, 2019

This article is an attempt to provide the above question with a response, that covers both the structural considerations and their relationship with our business model redesign (with a heavy focus on digital transformation). Product and content development will be approached in a collaborative, well-prioritized, and holistic way.

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Spark Consulting

NOVEMBER 20, 2017

The total value the association receives from a member encompasses far more than just one year’s dues payment. That means it’s probably OK to invest more than the value of one year’s dues to get a new member. Marketing General has some helpful base formulas you can use as a starting point. But how much more?

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Reid All About it

MARCH 19, 2021

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register (fee for MPI non-members). Rebecca Miller, Senior Manager, Marketing, Splash.

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Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. While reading her article at Psyche, I realized this new habit would greatly improve conversations with members, customers and prospects.

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Reid All About it

JULY 10, 2020

In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. 1 CMP credit.

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Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ Sounds like the perfect match in the competitive lifelong learning market. “

Washington 186

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Reid All About it

AUGUST 27, 2021

I’m seeing a wave of articles about the “bad science” of generationalism. Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place? Host: American Marketing Association.

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Reid All About it

MARCH 24, 2017

I wonder how this consumer trend— described in this CIO article —will affect association membership. I’d like to think I’m a wise content marketer (but always learning) and I do have a sensible approach to SEO, much like Sonia Simone from Copyblogger who wrote this article. What else did I read this week? A good teacher.

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Reid All About it

JULY 23, 2021

Their advice covers everything from determining what data to collect to getting members to update their profiles. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement.

Video 195

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YourMembership

FEBRUARY 21, 2013

Jack is the inventor of Knowledge Direct ® - a robust learning management system (LMS) used by dozens of trade associations and professional societies including the Emergency Nurses Association, the Direct Marketing Association and the American Society of Clinical Oncologists, among others.

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Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members. More info/register. Host: ASAE Tue 4/25 at 11 a.m. –

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JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. How AI will Impact Digital Marketing in 2023 Description not on website at publication time. Location: Silver Spring MD.

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Reid All About it

AUGUST 14, 2020

and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.). Your supplier members are selling year-round so why not help them out, for a price, year-round. Hear about some major considerations for online engagement. Keep them open all the time. Something for your exhibitors. 1 CMP credit.

Montana 370

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Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. Member management: Track user data, including dues requirements and membership status, and view it on a centralized dashboard. An AMS might include the following.

Tools 140

Tools Software System Library 140

Reid All About it

JULY 16, 2021

At the ASAE website (members-only, probably), Quardricos Driskell of the American Urological Association writes about the hybrid future for advocacy. In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Young professionals.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

OCTOBER 20, 2017

As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. I read two articles this week that look at robotics from different perspectives. Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA).

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Reid All About it

OCTOBER 9, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Enjoy compelling future-focused learning and discussion about this article.

Utah 370

Utah LMS Conference Technology 370

Higher Logic

SEPTEMBER 15, 2016

There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement. Leveraging education and certification.

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Reid All About it

JUNE 5, 2020

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge.

Innovation 273

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Reid All About it

APRIL 9, 2021

But you might have that issue at your organization—perhaps an actual committee vetting articles or leaders with control issues. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The global virtual events market is projected to grow at a ‘compound annual growth rate of 23.2%

San Diego 370

San Diego Revenue Strategy Content 370

ISAE

OCTOBER 12, 2023

Armed with an association-specific website builder, your nonprofit can breeze through the entire web development process and create a final product that both your team and your members will be proud of. Here are some typical tools and resources you might offer to your members: Online courses. Webinars and virtual conferences.

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Reid All About it

DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. But 62,000 people completed the course and earned a certificate.

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Reid All About it

JUNE 12, 2020

You’ve probably seen articles over the past few years about the death of the trade show. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Breaking Open a New Channel for Member Engagement.

Montana 243

Montana Leadership Tools Innovation 243