Reid All About it

DECEMBER 15, 2023

So far, reading an article here and there, I’m liking it. He saw the idea in action at the Social Media Market World conference. Her mother, Ayelet Levy-Shachar, wrote a heart-rending article about Naama and the other hostages for The Free Press. Career flux. Gen Z and subscriptions. Please pray for these poor souls.

Iowa 256

Iowa millennials Texas Strategy 256

WBT Systems

FEBRUARY 28, 2017

We have come across several interesting articles in the past couple of weeks, which discuss some of the social, political and economic changes that are currently impacting how we work and learn. Most certification academic standards have limited value – without the ability to apply learning.

Education 150

Education Mooc Certificate LMS 150

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Whether it’s webinars, articles, online courses, or in-person sessions, providing quality content to members is one way that associations deliver on their mission. Register now!”. Segment your messaging.

Content 71

Content Tips Marketing Certificate 71

Associations Now

NOVEMBER 26, 2023

I’m thinking about this in light of an article I wrote on meetings metrics for Associations Now ’s latest batch of Deep Dive articles. Rich Vallaster, A2Z Events As I point out in the article, there is now a wealth of affordable design and messaging tools that make it much easier to experiment.

Price 64

Price Certificate Course Tools 64

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. In this Wired article, Dr. Esther Ngumbi and Dr. Brian Lovett discuss the need for exhausting, expensive, and exclusive science conferences to modernize and provide some ideas for improvement. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Reid All About it

JANUARY 7, 2022

I keep seeing articles advising managers to coach, not command. Stowe Boyd shares excerpts from a Harvard Business Review article about three creativity fallacies , including practical advice for preventing brainstorming sessions from going off the rails. Email marketing automation software. Chapter coaching. Brainstorming.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

WBT Systems

OCTOBER 18, 2016

There has been much discussion lately about the value of digital badges for both association education and certification programs. This article in Associations Now magazine suggests that “digital badging can strengthen an association’s community by making its members’ accomplishments more visible”. Request a Demo Today.

Education 150

Education Learning Management System LMS Certificate 150

Reid All About it

JULY 30, 2021

Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. Why niche communities are the future of social media marketing—associations should have an advantage here. Presenter: Erica Salm Rench, Director of Client and Market Success, Rasa.io.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. This is one of the most useful articles I’ve read on the topic. I love German Christmas markets. No, not too good to be true. COVID perspective. Virtual event risks.

Video 221

Video Certificate Review LMS 221

Reid All About it

MARCH 11, 2022

This is one of those articles I can see returning to again and again. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Your marketing team constantly talks about the buyer’s journey. Host: Content Marketing Institute. Presenter: VP of Marketing at ON24, Mark Bornstein.

LMS 195

LMS Revenue Los Angeles Newsletter 195

GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. This article will help you compare and evaluate the best association management software currently on the market. . Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules. It has been updated. Monthly pricing.

Software 148

Software Association Management Price Membership Management 148

Reid All About it

DECEMBER 17, 2021

This strategy allows sponsors to meet their marketing goals while contributing valuable information and education to your members and market. It’s a tragedy for the person doing the bragging but hopefully they will recognize themselves in this article. How to improve your content marketing SEO. Personalization.

Proposal 195

Proposal Project Austin Certificate 195

Association Success

AUGUST 25, 2020

Defining who your members are and what they want is similar to the customer avatar exercise marketing professionals use to gain a sense of their target customers. Satisfied members will become your best marketing channel when they refer their friends and colleagues to the association. Nothing is more powerful than word of mouth.

Social Media 127

Social Media Certificate Course Content 127

Nimble AMS

AUGUST 19, 2021

Marketing – Access to your online member community as a “hub” for information in your industry is a major selling point for joining and staying with your organization. Download the free kit to access webinars, whitepapers, articles, and more. All of our top member retention resources in one place. Get it now.

Industry 78

Industry Tips Content Certificate 78

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. She says it’s time to retire outdated and insider event marketing jargon. Audience personas. CAE credit.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JANUARY 3, 2020

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 1/7 at 12 p.m.

Chicago 259

Chicago New Jersey Arlington Committee 259

GrowthZone

JUNE 21, 2021

This article will help you evaluate different association management software for chambers of commerce. Marketing automation. Email marketing. FEATURES: Marketing. Email marketing. Education subscriptions and certifications. What is Association Management Software (AMS) for Chambers? Financial reporting.

System 148

System Software Directory Membership Management 148

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. In this article, we will explore the definition of a value proposition and why it is important.

Discount 52

Discount Price Sample Marketing 52

Reid All About it

DECEMBER 6, 2019

The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers. Host: BizBash.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. An article by Lisa Boylan at Associations Now got me so excited about the future of online communities. Presenter: Kevin Whorton, president, Whorton Marketing & Research.

Revenue 195

Revenue Technology Education Video 195

AssociationChat

JUNE 8, 2020

In a Forbes article titled, “Why Collaborating With Your Competition Can Be A Great Idea,” the author shared research indicating that “coopetition” could be a financial win for the organizations that opt to go that direction. Competitors tend to face similar markets and use similar resources and technologies.

Certificate 78

Certificate Innovation Revenue Cost 78

WBT Systems

MARCH 27, 2018

You might be sick of hearing about storytelling—it’s been a marketing buzzword the past few years. Articles, videos, podcast episodes and conference session recordings. Extrinsic motivators like certificates and digital badges show others what you know and what you can do, but intrinsic motivators drive a person forward.

Course 199

Course Case Study Mooc Certificate 199

AssociationChat

JUNE 2, 2020

In a Forbes article titled, “Why Collaborating With Your Competition Can Be A Great Idea,” the author shared research indicating that “coopetition” could be a financial win for the organizations that opt to go that direction. Competitors tend to face similar markets and use similar resources and technologies.

Certificate 76

Certificate Innovation Revenue Cost 76

Reid All About it

FEBRUARY 21, 2020

The examples called out by Lou Downe in a Fast Company article on bad service design —from how banks handle identity fraud to how call centers handle student loans—should make you think twice about your processes. Joe Williams, Content Marketing Institute ). Presenter: Josh Kashorek, Director of Marketing at Journity .

DC 221

DC Washington Content Education 221

Nimble AMS

JANUARY 13, 2022

If you read this blog, you’ve probably come across articles about artificial intelligence and predictive analytics for associations. Boosting revenue by predicting which members are most likely to want to access your programs so you can plan more targeted marketing for those programs. .

How To 127

How To Software Revenue Examples 127

WBT Systems

NOVEMBER 15, 2016

The results that Harley Davidson have achieved by leveraging the stories and passion of their community are incredible, and are outlined in this Harvard Business Review article. We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members.

Learning Management System 150

Learning Management System LMS Certificate System 150

WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Listening to podcasts.

How To 210

How To LMS Tips Class 210

Association Success

MARCH 12, 2019

This article is an attempt to provide the above question with a response, that covers both the structural considerations and their relationship with our business model redesign (with a heavy focus on digital transformation). Product and content development will be approached in a collaborative, well-prioritized, and holistic way.

Certificate 109

Certificate Discount Team Content 109

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

AssociationChat

APRIL 12, 2021

At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. This matters because your survey is typically the first step in market research.

Price 124

Price Survey Marketing Certificate 124

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. While reading her article at Psyche, I realized this new habit would greatly improve conversations with members, customers and prospects. Online learning.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ Sounds like the perfect match in the competitive lifelong learning market. “

Washington 186

Washington DC Library Tips 186

Association Success

MAY 30, 2019

In a previous article , I stressed that advocacy is a deep, untapped driver of member value that we often overlook. Often, new members join our associations to meet a specific need: a discount on a certification exam, a new project or service, etc. But eventually… or quickly… those rational benefits get tapped out.

Discount 130

Discount Communications Certificate Survey 130

GlowGlobally

JANUARY 25, 2013

In 2013, MCI will be bringing you a new feature to GrowGlobally.org called “Market Insight” that will offer information on select emerging market countries. The focus will be on data that could be useful to help improve market intelligence and help make business decisions. Sales & Marketing. Sales & Marketing.

Marketing 60

Marketing Products Certificate United States 60

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits. Stan Garfield ).

Revenue 335

Revenue Conference Industry Strategy 335