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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

As the global pandemic continues to keep many indoors and away from large in-person events, your regular member meetings and large conferences must either be postponed or pivoted to the online space. For instance, consider the following popular ways to track data and compare it to your association: Social media interactions.

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What is a marketing plan & five steps to write one

Freestone

Perhaps you want to promote an upcoming conference or educational event? The different types of marketing plans could consist of paid marketing, social media marketing, campaigns designated over a certain set of time, new product or service marketing, and more. Social media. Time-based.

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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Their advice seems so obvious, yet apparently most associations need to hear it.

Maryland 272
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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Hosts: Answers For Associations and Strategic Membership Solutions Tue 4/16 at 11 a.m. Gen Z education.

Revenue 256
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How to create an association marketing strategy

Freestone

Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program. Highlight learner success stories, exciting upcoming events, or annual conferences to show your program’s value, ultimately attracting more learners. Learner retention.

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Association Brain Food: 4.19.24

Reid All About it

TopClass LMS explains how it works and shares examples of associations doing this now. Americans no longer trust traditional institutions, like the media, higher ed and government, because they’ve veered away from their original purpose. And, unlike social media channels, your association controls the app.

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Association Brain Food Weekly: 6.18.21

Reid All About it

Virtual conference networking. Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Lessons learned while planning a hybrid conference for APHON.

LMS 369