Reid All About it

SEPTEMBER 27, 2016

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. The paper introduces you to a few associations that are stepping up to this challenge.

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Membership Marketing

APRIL 9, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The Correlation of Social Media Usage and Membership Growth. Speaking Engagements. Speaking Engagements. Publications.

Social Media 40

Social Media Survey Report Case Study 40

SCD Group

AUGUST 13, 2012

AMR Management Services. Stronger by Association. 30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age.

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Off Stage

SEPTEMBER 22, 2010

For an information junkie like me, White Papers are the greatest thing since encyclopedias. One of the companies whose white papers I’ve appreciated (and cited in previous articles) is the Wav Group, which offers white papers on real estate technology trends. suggests this white paper from WAV.

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Socious

DECEMBER 19, 2016

Referrals – outside websites linking to your association. Social Media – Facebook, LinkedIn, and Twitter pages. eBooks, white papers, research, and other offers. You’re not obligated to migrate everything over to your association’s new website , just what you want to continue offering to your members.

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Off Stage

MAY 20, 2009

20, 2009 - Transparency in Association Management. and the accompanying issues are affecting government policy and workings, and – by extension – what lessons we, as association managers, can learn from what’s happening in Washington. 9, 2009 - RE: Transparency in Association Management.

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Membership Marketing

APRIL 1, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So this year we asked association executives in our Membership Marketing Benchmarking research to tell us. Tony Rossell.

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Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing is one of the four “P’s” of marketing for a reason. Membership Marketing Benchmarking Report.

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The Hourglass Blog

NOVEMBER 26, 2010

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Association Management.

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The Hourglass Blog

AUGUST 28, 2010

Association Advantages for Innovation. Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Association Management. Management. Social Media. Governance.

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Innovation Wisconsin Case Study millennials 40

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. In fact, I’ve heard it said that content is the currency of Social Media. Like Gold, Content is Currency.

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Membership Marketing

MARCH 11, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In these tough times associations have looked to improve their efficiency and do more with less. Speaking Engagements.

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AMR Management Services

MARCH 29, 2011

Here goes: Out of all the challenges and issues facing associations today, why did you pick content management/marketing as your key topic? Simply put - because its what associations do. And if your association does something day-in and day-out, dont you want to make sure youre doing a darn good job at it?

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Library Newsletter Kentucky Content 64

Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. 53% of members believe their association creates excellent or very good, personalized content, but only 25% of professionals agree.

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SCD Group

AUGUST 6, 2012

7 Steps to Creating Your Content Marketing Channel Plan By Joe Pulizzi via Content Marketing Institute Once you create content, you need to decide how you are going to distribute it. In short, you need a content marketing channel plan that considers these seven factors: Situational analysis. Content management process.

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Content Tips Analysis America 40

The Hourglass Blog

JULY 29, 2010

In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Its part of an effort by my state association executives society to define an evidence-based model of innovation for the association community.

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The Hourglass Blog

AUGUST 29, 2011

Business “Loyalty Programs” are nothing more than rewards-based marketing. Their loyalty is not to our products, but to the way the association can help them realize a better vision of themselves and their industry. Think about that the next time youre writing marketing copy for your membership brochure. Management.

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The Hourglass Blog

JANUARY 16, 2011

The most honest answer for why such an appeal doesn’t appear explicitly in the white paper is probably because the people on the task force felt the need for innovation—however they initially defined it—was self-evident. Association Management. Management. Social Media. Baby Boomers.

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SCD Group

JULY 30, 2012

8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. 7 Content Marketing Lessons from Napoleon Hill.

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The Hourglass Blog

SEPTEMBER 5, 2011

Possible opportunities for adaptation to association management, maybe? Association Management. Management. Social Media. On one wall -they shared his princples of good design.thought there might be some relevance to your interest in innovation. So - here goes. good design is innovative. Baby Boomers.

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The Hourglass Blog

MARCH 27, 2011

With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." And throughout, by simply substituting "members" for "customers" he provides a recipe for how association professionals can address the Catch-22 of innovation.

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Innovation millennials Leadership Social Media 40

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Host: Association Adviser/Naylor Association Solutions. CAE credit.

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North Carolina Education Project Communications 34

The Hourglass Blog

JULY 17, 2010

By examining how innovation is successfully employed by the organizations profiled we hope to identify practical strategies for applying innovation in the association environment. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community.

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Innovation Case Study millennials Leadership 40

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Mine the invaluable data in your association management system. Don’t forget social media.

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The Hourglass Blog

JANUARY 31, 2011

Ive been blogging about my work with the Innovation Task Force of the Wisconsin Society of Association Executives for a while now. Association Management. Management. Social Media. A Note from Eric Lanke. Like Sands Through the Hourglass. About This Blog. Why Another Blog? Meet Your Bloggers. Guest Bloggers.

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Innovation Wisconsin millennials Leadership 40

Slice-Works

FEBRUARY 6, 2014

Content marketing is all about satisfying your prospects’ need for essential information in the subject area your organization serves – subtly fostering “love-at-first-sight” resonance as well as the long-term relationship. There are many benefits to using content marketing techniques. Part 1: Preparing your Content. Prospect Buying.

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Content Social Media Marketing Review 28

The Hourglass Blog

DECEMBER 14, 2010

Thats an important lesson for any association executive interested in increasing the ability of their organization to generate and execute innovative ideas. Association Management. Management. Social Media. A Note from Eric Lanke. Like Sands Through the Hourglass. About This Blog. Why Another Blog?

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The Hourglass Blog

MAY 26, 2011

Heres the relevant quote from Jeffs article: Associations must learn who their stakeholders are and what moves them as people, not just where they work or what products and services they buy. The WSAE white paper on innovation calls this understanding the mind of your community. Association Management. Management.

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GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

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Fonteva

SEPTEMBER 19, 2019

However, as your association continues to grow, consider reviewing your software and upgrading to a more fleshed out and robust association management software (AMS) system to help manage the increase of data. Make online processes and data management easy for everyone by selecting the right AMS system for you.

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System Software Tools Association Management 40

Association Adviser

JULY 13, 2016

Outsourcing content can also be a practical option if your association’s bottom line is in question. However, the right time to outsource depends on a variety of factors, so it’s a good idea to start by comprehensively assessing your association’s needs. Associations also face unique communication challenges according to their size.

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Content eBook Communications Social Media 60

Off Stage

JUNE 25, 2009

Articles are short, and bigger issues are addressed in helpful ‘white papers’ (which, by the way, are an effective communication tool for your members—if you don’t know about them, go to Wikipedia or click here ). A word of warning, here, though—work hard to keep white papers interesting and informative.

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The Hourglass Blog

JANUARY 21, 2011

. + + + + + + + I said at the end of my last post that as Jeff and I began discussing the factors that prevent associations from making innovation an on-going priority, we’d see that associations face barriers in three key areas—culture, process and resources. Association Management. Management.

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Association Subculture

DECEMBER 2, 2009

Management book after study after thesis after white paper on leadership has never even come close to detailing what an organization could or should be like the fiction of Star Trek does. Shelly kept up the fast pace by diving head-long into her career in the world of association management. management. (3).

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