Remove Association Value Remove Marketing Remove Organization Remove Strategy
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Understand the Three Professional Stages to Improve Association Value

Smooth The Path

These career stages showed up for all professionals no matter what industries or professions they are in, no matter how big their organization, and no matter whether their organization is a for-profit or non-profit. They may be new to the workforce, or new to their organization, or new to the profession, or new to an industry.

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The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Instead, a high touch AVTP may work best.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

We’re most attached to the groups or organizations that we’re most involved in. You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. With tools like online community and marketing automation , you recreate the best parts of your association online.

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Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. This is most important conversation your association will have.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Tear down walls (literally and figuratively)​ Embrace a continuous process​ The Erosion of Confidence Sharon Rice,orgSource Managing Director of Business Strategy, is our resident trend watcher. The police, healthcare organizations, religious groups, financial institutions, and news outlets are all subject to greater scrutiny and skepticism.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Staying Relevant.

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Free Membership Can Be Risky

Smooth The Path

Free membership might be a big win, or it can be a potentially risky strategy that can anger members or devalue membership. For example, some associations have a tough time converting free first-year members to paying members because there is the expectation that membership is free. We do not want to give away too much.

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