Higher Logic

FEBRUARY 4, 2020

If you aren’t customizing content for different segments (for example, new members vs. mid-career members), then you could be overloading your audience with content that simply doesn’t resonate with them. Which types of content are resonating best with younger members vs. more established ones?

Communications 287

Communications Tips Content Tools 287

Higher Logic

DECEMBER 5, 2019

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? What is Deliverability?

Email Marketing 156

Email Marketing Tips Marketing Content 156

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Subscribe to Blog via Email.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . Maggie Greene, Marketing Manager for Pathable, Inc. Time, for everyone, is money.

DC 221

DC Washington Content Education 221

Reid All About it

FEBRUARY 14, 2020

Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Hear client case studies and key insights on how to improve your web presence so your marketing efforts don’t go to waste. User-centric design isn’t a nice-to-have in today’s market.

DC 243

DC Content Education Washington 243

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Ted Gioia ) Competency vs. skill: why you need to know the difference. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

MAY 10, 2019

They also provide guidance for getting started with an onboarding email campaign. Some quick hits before we get to next week’s free webinars: How to gain blog traffic by refreshing old content. Mike Murray, Content Marketing Institute ). Presenter: Shaun O’Reilly, VP of Marketing at MemberSuite. More info/register.

DC 170

DC FAQ Member Experience Project 170

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

NOVEMBER 19, 2021

AMS vs MMS. Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years. Jodi Harris, Content Marketing Institute ). HTML: Subscribe to Blog via Email. Email Address: Subscribe. Ryan Dohrn, Global Sales and Marketing Advisor.

Revenue 195

Revenue Technology Conference Education 195

Reid All About it

MARCH 11, 2022

Whenever Dean West, FASAE, takes a seat at his blog bar, you can expect a good read. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Host: Content Marketing Institute. Member engagement.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. CRM vs AMS. How is a CRM different from an AMS?

LMS 150

LMS System Survey Email Marketing 150

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Reid All About it

OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. He describes his S.C.O.R.E

Revenue 195

Revenue Survey Leadership Education 195

Protech

MARCH 16, 2020

T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia. Automate customer-facing business processes . Implement marketing automation tools . Field services automation .

Software 75

Software Strategy System Learning Management System 75

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.

DC 150

DC Washington Innovation Price 150

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. 2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Shoshana Friedman shared a detailed recap on the WalkMe blog and Dayana Nevo wrote about lessons learned on the MarTech Advisor blog. Intriguing. Tue 6/2 at 1 p.m.

San Diego 259

San Diego Strategy North Carolina Conference 259

Higher Logic

JULY 20, 2017

Community is often looked at as a standalone application or service that’s tacked onto a company’s overall suite of platforms, such as their corporate website, their marketing automation platform, their email engine, and their CRM. Your email engine gives you one set of data, while your CRM and community give you two more.

How To 166

How To System Team Marketing 166

Reid All About it

SEPTEMBER 10, 2021

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Learn about common tools that you may already have to help automate some of the process. Here are the educational events scheduled for next week.

Strategy 195

Strategy Content Education Tips 195

Associations Now

AUGUST 25, 2017

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. Email often wins out. But technology isn’t the only issue facing many marketers.

Content 86

Content Marketing System Tools 86

Reid All About it

MAY 28, 2021

If you’re a home cook, check out the fortnightly (or sometimes more irregular) In The Kitchen posts on my Grabbing the Gusto blog. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Subscribe to Blog via Email. Email Address: Subscribe. 1 CMP credit.

Innovation 284

Innovation Technology Survey Team 284

Associations Now

APRIL 9, 2020

Have you evaluated your automated emails recently? Check them to make sure they’re still relevant , says Kristina Leroux of the Nonprofit Marketing Guide. Regramming” can spice up your Instagram feed, but you need to know how to do it correctly , suggests Tony Tran on the Hootsuite blog. Other Links of Note.

Products 105

Products Tools Examples Technology 105

Reid All About it

DECEMBER 7, 2018

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ).

Washington 186

Washington DC Library Tips 186

Reid All About it

SEPTEMBER 11, 2020

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Paulina Curto, Senior Marketing Manager at Cvent. Driving Revenue with Contextual Engagement and Marketing. Contextual Engagement is the process of asking questions, capturing context, and acting with automated workflows and alerts.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

APRIL 9, 2021

oh yeah, that makes sense” trends about desktop vs. mobile traffic and the popularity of long-form content (yay!). If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. The global virtual events market is projected to grow at a ‘compound annual growth rate of 23.2% Event safety.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

NOVEMBER 10, 2017

Amith Nagarajan says the real culprit in the inbox overload complaint is email relevance, not frequency. Your promotional and informational emails are no better than anyone else’s unless you give each member what they want. Distributed Commerce: The Future of Event Marketing? Host: Event Manager Blog. 10 CAE credits. .

DC 150

DC Washington Tools Education 150

Reid All About it

AUGUST 28, 2020

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Stefanie Maragna, vice president of corporate marketing and events with Sage Intacct. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email.

Montana 359

Montana North Carolina Content Certificate 359

Reid All About it

OCTOBER 20, 2017

Discuss strategies for building deeper, year-round engagement through your digital channels – web, mobile, social and email. Master Event Marketing: the Prequel, the Sequel, and the Show. Host: Event Manager Blog. Presenter: Christina Green, blogger, Event Manager Blog. Host: American Marketing Association.

DC 150

DC Washington Social Media Tools 150

Reid All About it

AUGUST 14, 2020

Schedule Zoom-like discussion rooms for post-session deeper dives, birds of a feather meetups (by position, association size, org vs individual memberships, etc.) and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.). Follow Blog via Email. Something for your exhibitors.

Montana 370

Montana Conference Education Tips 370

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Learn how to amp up your digital fundraising appeals and increase donations with power targeting and superior emails.

LMS 150

LMS Raleigh Content millennials 150

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium. 1 CAE credit. Location: Alexandria VA. More info/register.

Arlington 170

Arlington DC Washington LMS 170

Fonteva

JUNE 8, 2020

Depending on the nature of your courses and programming, you can determine what the right level of anticipated engagement might look like and then create an automation rule to put people in those groups. You need to keep marketing! Think – is a renewal campaign going to be more effective if you send the same email to every member?

LMS 52

LMS Course Certificate Software 52

Reid All About it

MARCH 10, 2017

We rationalize some of these activities, like checking email or social media. Billhighway shares strategies for getting your chapters to share their data and for eliminating the pervasive and toxic ‘us vs. them’ syndrome. Marketing Automation (Tyson’s Corner VA). Now for something completely different – some good reads.

Raleigh 150

Raleigh DC Washington Content 150

MemberClicks

MAY 17, 2022

In this guide, we’ll review everything you need to know about association management systems, from top benefits to the best solution on the market. AMS System VS AMS Software. By including this information in your email communications, you can make the messages much more relevant. How does an AMS system benefit your association?

System 52

System Association Management Directory Software 52

MemberClicks

FEBRUARY 2, 2023

Membership sites vs. subscription sites People often confuse membership sites with subscription sites. MemberClick’s membership site platform offers dozens of flexible features including member management tools, website and content management tools, email marketing tools, financial processing tools and financial reporting tools.

Software 52

Software Course Content Tools 52