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Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups. Do millennial learners prefer different types of training?

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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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Five Strategies for Better Digital Member Service

Associations Now

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post.

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9 Strategies for Marketing Membership to Gen Z

Membersuite

Social media is designed to encourage this dopamine-enhanced attention, which is why your marketing strategy should focus there. Participate and post regularly on social media platforms to get their attention and demonstrate the value of membership. They can scroll through and digest content in seconds.

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Social Media Strategy: Hi Impact Task #1

Slice-Works

This is what social media strategy does for you. Determining your social media strategy is the most important and impactful task. Why Social Media Strategy is a Good Investment. There are many goals that your social media strategy could focus on.

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). If it’s the latter, it’s time to reshape your strategy. Effective communication is all about managing expectations. Cue the Aretha).

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Association Brain Food: 12.8.23

Reid All About it

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. The blog recommends roasted potatoes with dill as a side.

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