Association Analytics

JANUARY 8, 2024

As 2024 kicks off and the world of data and AI continues to rapidly evolve, associations need to adapt to meet the ever-changing needs of members and stakeholders. In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results.

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SEPTEMBER 22, 2023

Cecilia Sepp encourages us to offer “ moments of mentoring ,” which she says are just as important—if not more so—than formal, long-term mentoring relationships. The weekly list of free educational events and resources for the association community… Event recordings. Gen Z education. Users groups. Website RFPs. Next gen websites.

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Association Analytics

APRIL 11, 2023

Since staff turnover, leadership changes, shifting business priorities, and/or platform updates can happen at any time, it’s important to keep in mind that user adoption does not necessarily have a start or end date. If you don’t have a data dictionary, set that up before moving ahead. It takes time. It takes effort.

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DECEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Grassroots advocacy. TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Member recruitment. To attract young members , you must recruit in ways that make sense to them. Content calendars.

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Association Analytics

MARCH 1, 2023

The best part is that you already have access to a major part of the solution – your data! Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event.

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. The weekly list of free educational events and resources for the association community… Got a writing project ? Intentional learning. New job advice.

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AUGUST 25, 2023

The weekly list of free educational events and resources for the association community… “If you look at what you have in life, you’ll always have more. If you look at what you don’t have in life, you’ll never have enough.” Oprah Winfrey Online programs. Please take three to five minutes of your time to help with this research. Membership trends.

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SEPTEMBER 29, 2023

Miguel Neves at Skift Meetings says, “While planners may acknowledge the uniqueness of in-person meetings , they don’t allocate enough time to reap their benefits.” The weekly list of free educational events and resources for the association community… Request re career section on association website. Open Space event design. Event design.

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Association Analytics

JUNE 17, 2021

Now, as the world is opening back up, your association may be planning to go back to in-person meetings or use a hybrid approach. Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Be deliberate as you start to dig into the data you need.

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Association Analytics

DECEMBER 13, 2023

We likely don’t need to convince you that in today’s digital age, data is the lifeblood of any successful association. And you’re likely to agree that ensuring the cleanliness and accuracy of that data is key. But what happens if your data isn’t clean? Data should be directional Your data may be disorganized.

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Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. This is how you organize and describe your data. How are you tracking success?

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Spark Consulting

DECEMBER 7, 2022

And finally, coming in at #1 in the Spark All-Time Top 10 Blog Posts (and it wasn’t even close): Membership 101: The Welcome Series. The problem is, how do you learn which benefits any given member needs to help her solve her most important problems and achieve her biggest goals?

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NOVEMBER 17, 2023

Data about organizations serving adult lifelong learners is hard to find. The resulting data will help associations understand the professional development landscape, plan learning strategy, and budget for learning programs. Please take six minutes (or less) to complete this survey from Leading Learning/Tagoras. Association webinars.

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JULY 7, 2023

The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. Two months from now, I hope to see some of you at Non-Dues-a-Palooza in Denver too.

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JULY 2, 2021

Don Neal of 360 Live Media shares good advice at PCMA Convene about digital and in-person events. He also says there is no such thing as a hybrid event; there are digital events and in-person events. I can’t imagine any benefit to simultaneous digital and in-person events. Data cleanup. Peer advisory groups. I doubt it.

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MARCH 26, 2021

Shouldn’t associations always be driven by data? He says intuition is “incredibly important to human-centered design [because it] taps into our shared understanding as humans of how things should operate.” The weekly list of free educational events and resources for the association community…. Association innovation. No surprise there.

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OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean. Conference design.

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APRIL 9, 2021

Event Farm is hosting a series of virtual events on pandemic compliance and safety at in-person events. The weekly list of free educational events and resources for the association community…. Ideation session. Heavy workload. Every association professional has one thing in common: more work than time to do it. Website insight. Event safety.

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JUNE 18, 2021

Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. The weekly list of free educational events and resources for the association community…. Good advice never goes out of style. Chapter self-assessment. A terrific idea to steal!

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The weekly list of free educational events and resources for the association community…. ASAE Gold Circle Awards. Forget “normal.”

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JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. Virtual networking incubator. Together, with your cohort, you will solve the virtual event networking problem while participating firsthand in a variety of virtual networking experiences. Applications are open until January 29. Rockefeller habits. Quick hits.

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JANUARY 5, 2024

Dave Will at PropFuel has a lot to say about the low bar of member data segmentation. If any of these topics are on your mind, you’ll find lots of good reads on their blog. The weekly list of free educational events and resources for the association community… Reflection time. Predictions for 2024. Member segmentation.

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Nimble AMS

MAY 18, 2023

Are you aware of the many benefi t s of Salesforce Person Accounts for your association ? If not, it’s time to discover how Person Accounts can empower your member-based organization. Person Accounts are also designed to work for associations , support a complex membership structure , and promote a connected member experience.

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APRIL 2, 2021

The greater the participation, the richer the data available to you on industry trends regarding workforce models, compensation, and security, so please participate. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Post-pandemic association workplace. Association member communications.

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OCTOBER 20, 2023

Dave Bornmann at Association Analytics shares five convincing points to use when making a case for a bigger data analytics budget. Katherine Wayne, AMC Association Management Center ) Dealing with data: how to create reports that work for everyone. Sponsor perspectives. Sponsor perspectives. You’re leaving money on the table!

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.orgSource

APRIL 1, 2024

Understanding members at a granular level has never been more important. Yet, it seems that even big corporations are struggling to deliver the level of personalization that customers expect. There are technology tools that can make information and data analytics accessible to everyone. We all know this, right?

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Association Analytics

NOVEMBER 16, 2021

The team at Association Analytics often hears questions like, What exactly is data analytics? Why is it important? With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities. Collect Your Data Even If Its Not Perfect. Step 1: Create a Plan.

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FEBRUARY 26, 2021

Professional and personal networks have shrunk by close to 16% during the pandemic , according to Marissa King and Balázs Kovács at the Harvard Business Review. Personally, that’s another story. The weekly list of free educational events and resources for the association community…. Growth-mindset associations. Good enough” technology.

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JUNE 25, 2021

Chapter benchmarking data. Billhighway explains what to do with benchmarking data you collect from chapters. They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development.

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LMS Revenue Tips America 361

NXUnite

MARCH 18, 2024

When it comes to fundraising and marketing, your nonprofit needs to maximize its revenue in order to fund its important work. How to steward donors Donor stewardship tools Donor stewardship is not just a fundraising strategy , but an important part of building the community that defines your nonprofit. What is donor stewardship?

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JUNE 26, 2020

Hint: data collection and discretion elimination are key. As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. Implicit bias.

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JUNE 4, 2021

Benchmarking chapter data. His recommendations at Susan Cain’s Quiet Revolution blog would improve the conference learning and networking experience not only for introverts , but for extroverts too. We can always make time for important things. Billhighway asks, “ What’s the point of chapter benchmarking? ” Non-renewing members.

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JANUARY 8, 2021

Change and uncertainty are unsettling, which is why, WBT Systems says, it’s more important than ever to practice empathy. Data-driven empathy is especially useful for understanding the ever-evolving needs, interests and aspirations of your members, customers and colleagues. Chapter data. Virtual conference closing.

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Membersuite

JANUARY 10, 2023

The team and I have pulled together a list of topics we’ve been talking about or hearing and reading about in blogs, social media, webinars, and conferences—the topics rising in our collective association consciousness. People whose professional or personal schedules don’t allow them to take time off. AI for Normal People.

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SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

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MAY 14, 2021

The team at Event Farm has been hosting a series of webinars about the safe return to in-person events. If you’re a regular person (i.e., If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. The weekly list of free educational events and resources for the association community….

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MAY 21, 2021

If you’re a home cook, check out the weekly (or sometimes fortnightly) In The Kitchen posts on my Grabbing the Gusto blog. The weekly list of free educational events and resources for the association community…. Niche conferences. The riches are in the niches, says WBT Systems. Intellectual humility and curiosity. Conference design.

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