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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Offer what AI cannot: “curiosity, creativity, empathy, emotion, intuition, and maybe most of all, imagination.” Self-paced online courses. Humans and AI.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

JUNE 25, 2021

Billhighway explains what to do with benchmarking data you collect from chapters. Amanda Milligan, Content Marketing Institute ). What is your click-to-open rate and how do you improve it? If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Online learning.

LMS 361

LMS Revenue Tips America 361

Reid All About it

FEBRUARY 16, 2024

A few common themes I spotted: emphasizing what makes us and drives us as humans, taking advantage of AI and data, and extending your reach beyond the usual suspects. A few common themes I spotted: emphasizing what makes us and drives us as humans, taking advantage of AI and data, and extending your reach beyond the usual suspects.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

JUNE 18, 2021

If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. The weekly list of free educational events and resources for the association community…. Good advice never goes out of style. Chapter self-assessment. A terrific idea to steal! Membership committees. Virtual conference networking.

LMS 369

LMS Certificate America Committee 369

EventMobi: Association Events

NOVEMBER 9, 2023

In this blog, we’ll explore: The impact of a strong new membership orientation How to onboard your new members effectively 16 orientation ideas that will help you retain your members for the long haul Why Does New Member Orientation Matter? Optimize your member orientation process to show off the top qualities of your organization’s culture.

Member Engagement 130

Member Engagement Social Media Software Newsletter 130

Reid All About it

MAY 21, 2021

Roger Craver at The Agitator/DonorVoice says we also need to harness the immense power of knowing what we don’t know so we don’t keep repeating so-called best practices that turn programs “into the equivalent of a nearly petrified forest.”. The weekly list of free educational events and resources for the association community…. Yes, please!

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

OCTOBER 15, 2021

Their approach “prevents digital fatigue and protects deep work time while keeping social connections alive and moving projects forward.” Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. The weekly list of free educational events and resources for the association community…. Get on board!

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

JULY 2, 2021

Don Neal of 360 Live Media shares good advice at PCMA Convene about digital and in-person events. The weekly list of free educational events and resources for the association community…. Peer advisory groups. When I worked at NAHB, I always thought the Builder 20 clubs were such a great idea. WBT Systems does too. Volunteer fatigue.

Technology 370

Technology Strategy System Education 370

Reid All About it

JUNE 16, 2017

In the meantime, check out what Aptify’s Jen Barrell had to say about AMS Fest —I’ll publish my own take in the coming weeks. Get the lowdown on the voice-enabled speaker market in this post from eMarketer. in AMSes in general, you must get yourself to the next AMS Fest. Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy.

Raleigh 186

Raleigh DC Washington Social Media 186

Reid All About it

JULY 21, 2017

Well, that’s what happens to me. What I didn’t buy was any science fiction which, according to Harvard Business Review , “empower[s] us to confront not just what we think but also how we think and why we think it. They like trying different solutions until they find one that works.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

JANUARY 25, 2019

Quick, change everything about your educational programs because these young folks are soooo different. WBT Systems explains what you really need to think about when developing and marketing education for all generations. Don’t fall for sensational generational learning myths. So enlightening, I kid you not. More info/register.

Chicago 170

Chicago DC Content Washington 170

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Google says a technically well-optimized website won’t rank without good content. Act as if something is a big deal and it most certainly will become one.”

Social Media 170

Social Media DC System Technology 170

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. So excited! Early bird ends Wednesday so chop chop.

San Diego 195

San Diego Education Social Media Content 195

MemberClicks

DECEMBER 19, 2023

What’s the first thing you do when you want to learn more about an organization? Your organization’s membership website is one of your most visible marketing assets. What Is a Membership Website? It helps to know what you’re building before diving into the how. A membership website differs slightly from a basic website.

Directory 52

Directory Discount Software Tools 52

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. What a surprise.

Montana 350

Montana Certificate Conference Content 350

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DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. The weekly list of free educational events and resources for the association community…. Welcome to the last Association Brain Food of 2020. Chapter training needs survey. COVID perspective.

Video 221

Video Certificate Review LMS 221

Higher Logic

NOVEMBER 13, 2018

What’s the connection between customer loyalty and Lady Gaga? Do you try to understand generational differences or tend to look down on them? But customers who have an “ownership” mentality are at the highest level of customer loyalty, and that’s what you want to achieve. So, what can we learn from Lady Gaga’s approach?

millennials 241

millennials Austin Texas Examples 241

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. Specific questions about the impact of the coronavirus have been added.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

MAY 8, 2020

The weekly list of free educational events and resources for the association community… Chapter virtual events. Chapters have always had the face-to-face advantage but now even they must get on the virtual bandwagon. Student/fraternal chapters. Will college students return to campus this fall? Engaging virtual events.

North Carolina 221

North Carolina Montana Conference Revenue 221

ISAE

OCTOBER 12, 2023

Optimize for accessibility. Your association’s brand is what differentiates your organization from others that serve a similar purpose or target a similar member demographic. As an association professional, you understand the value of a strong website design. Create members-only resources that are password protected. Let’s begin.

Tips 52

Tips Social Media Resources Directory 52

Reid All About it

SEPTEMBER 15, 2017

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. What do you remember from ASAE Annual—besides the good times you had with friends? I swiped that word from TechCrunch —it’s a gem.

Raleigh 203

Raleigh Arlington Social Media DC 203

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. It’s not until early September, but put NDP on your radar. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

MemberClicks

SEPTEMBER 1, 2023

The Importance of Paid Advertising in a Digital Space September 5, 10:00 AM Advertising in the digital space can be complicated, especially with different ad formats, multiple platforms, budgeting, and running your own business! If you are not sure where to begin, or are confused on what kind of ad to run, this session is for you!

Social Media 52

Social Media Cost Strategy Team 52

Reid All About it

MAY 1, 2020

Then, see what Aaron Frank at Singularity Hub has to say about the spiking interest in virtual worlds for online collaboration. This helps foster a sense of shared culture and brings back ‘water cooler’ opportunities and unplanned social collisions that just don’t happen on a conference call.”. Virtual worlds for association events.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

NOVEMBER 30, 2018

We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership.” Find out on Association Success what Marice Fernando did to retain these longtime members. Are closed (and secret) Facebook groups the future of social media? Amanda Kaiser is right.

Innovation 190

Innovation Technology DC Tips 190

Reid All About it

SEPTEMBER 30, 2016

Why not dream big or dream differently—that’s how to design your own future. American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” The future of learning has been on my mind lately. Follow the money, folks.

Maryland 150

Maryland millennials Education America 150

Reid All About it

MARCH 12, 2021

The weekly list of free educational events and resources for the association community…. Association technology and analytics. Pay special attention to the four philosophies on the AMS’ role in the association tech stack, and the pros and cons of each. This investment can produce great returns to retention and revenue.”. Innovation method.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

APRIL 9, 2021

I got a chance to indulge in this type of group dynamic a few weeks ago during an ideation session hosted by Teri Carden of Non-Dues-A-Palooza and designed by Matchbox Virtual Media. 4 is one of those “what? 4 is one of those “what? The weekly list of free educational events and resources for the association community….

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

APRIL 23, 2021

Much of what he and his commenters say about newsrooms also applies to associations. Read their post to get answers to your legal questions and different perspectives on the assumptions driving your event decisions. The weekly list of free educational events and resources for the association community…. Member communications.

Revenue 370

Revenue Strategy Content Education 370

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

Tools How To Software Cost 52

Reid All About it

SEPTEMBER 25, 2020

Since attendees will forget most of what they hear and lose touch with new connections, associations should provide a learning experience that goes beyond the confines of an isolated event. He describes what attendees are truly seeking from an event—and it’s not a passive session-watching experience. Virtual conference experience.

Case Study 285

Case Study Content Montana Price 285

Reid All About it

MARCH 30, 2018

The weekly list of free educational events and resources for the association community… The team at Velocity Partners has scrutinized the EU’s General Data Protection Regulation (GDPR) and come up with seven requirements for Generally Dickish Practice Retirement (what GDPR really means) that you need to start working on right away.

Project 150

Project Resources Software eBook 150

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APRIL 2, 2021

Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. 16 reasons why people don’t share their knowledge—and what to do about it.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

DECEMBER 4, 2020

Imagine you’re an association board member and you read this from the CEO: “If we keep doing what we are doing, we won’t be doing this for much longer. If we change what we are doing, there is a chance we will have a chance.”. The weekly list of free educational events and resources for the association community….

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Leverage social media outreach. Growth hacking will help. Focus on event engagement.

Social Media 120

Social Media FAQ Boston Content 120

Reid All About it

JANUARY 14, 2022

The researcher hopes to identify what most motivates association professionals to sit for the CAE exam and the relationship between those motivations and demographic variables. Nikhil Basu Trivedi gathered insight from 50 of technology’s top thinkers on what they see coming in the year ahead. CAE survey. Calling all CAEs!

Team 195

Team Technology Certificate Revenue 195