Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? Strategic partnerships. More info/register.

LMS 257

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Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. He also reviews four books that “can open your eyes to the importance of neuro-plasticity and how you can intentionally take steps to increase your brain’s productivity.” Tue 11/1 at 2 p.m.

millennials 150

millennials eBook Washington Innovation 150

Eric Lanke

SEPTEMBER 19, 2011

Innovation. Books Read. Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Its horrific, McAfee says, and he goes on to detail out how Millennials should be acting in this dismal economy. Eric Lanke. Leadership. at 7:00 AM.

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Associations Now

SEPTEMBER 15, 2017

Millennials might be most susceptible to the mixing of business and pleasure travel. As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. So, what aspects of your host city will move more millennials from maybes to ticket booked?

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Reid All About it

MAY 21, 2021

Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

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KiKi L'Italien's Acronym Soup

MARCH 24, 2015

I''ve been reading an excellent book by Jamie Notter and Maddie Grant, When Millennials Take Over , that identifies four capacities for the future of business: Digital, Clear, Fluid, and Fast. The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book.

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Organization millennials Social Media Technology 100

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Quick hits.

St. Louis 341

St. Louis Technology Strategy Conference 341

Achurch

MARCH 3, 2021

95% of Gen Z and 93% of millennial employees report difficulty working from home because of the pandemic. Create watercooler sub-channels, for example, book lovers or wellness. See if people are interested in joining a book club. Young professionals are having a harder time than most. Virtual Meetups. Arrange lunch and learns.

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Team Video millennials Tools 144

.orgCommunity

OCTOBER 3, 2018

Writing a book will give you all that excitement and more. The book was inspired by changes that we were seeing in our consulting business. My recent post A Shared Path to Success , highlighted several stories we included in the book that were both instructional and inspiring. Learn more about innovation at CHEST.

Innovation 40

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SCD Group

APRIL 23, 2015

Rather than sitting around and talking about negative trends or "fussing" about Millennials, two businesses within these industrie shave refocused and created innovations designed to re/engage participants and recruit new ones. They are TopGolf and HeadPinz. More on them in just a bit. Number of rounds down.

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Reid All About it

MAY 31, 2019

Millennials are the largest generation in the workplace but not in most associations’ membership. Some quick hits before we get to next week’s free webinars: A willingness to shift your perspective can help your organization come up with innovative solutions. Associate of Content Marketing, Cvent. What do you think? I think so.

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DC Washington Education millennials 170

Achurch

AUGUST 23, 2022

In fact, 95 percent of Gen Z and 93 percent of millennial employees report difficulty with remote work because of the pandemic. Create watercooler sub-channels, for example, focused on book lovers or wellness. Gauge interest in joining a book club. Young professionals are having a harder time than most. Virtual Meetups.

Strategy 83

Strategy Team Video Tools 83

Mizz Information

MAY 17, 2018

Marketing automation has been a real time-saver for association executives. You can set up the campaign, and your marketing automation software runs in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book.

Innovation 40

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Reid All About it

AUGUST 27, 2021

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Ashley Neal at Sidecar wonders if innovation has slowed down at associations or become business as usual. BizBash is teaming up with Connect to showcase innovative ideas, tools and resources for virtual, hybrid and in-person events with our own virtual experience.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

The Hourglass Blog

NOVEMBER 14, 2010

Innovation = Creativity x Execution. This is a fantastic post on innovation from Vijay Govindarajan , co-author of the new book, The Other Side of Innovation: Solving the Execution Challenge. Companies tend to focus far more attention on improving the front end of the innovation process, the creativity.

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Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Usability testing. Newsletter suggestion.

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Revenue Video Strategy Industry 195

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

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Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. A new AR app puts women back in the history books. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium.

Arlington 170

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Reid All About it

NOVEMBER 11, 2016

This guy must read a book a day. Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Host: Community IT Innovators. Host: ON24.

Handbook 239

Handbook Washington eBook DC 239

Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. As the population ages, new consumer opportunities and markets emerge. Some quick hits before we get to this week’s list of free webinars: 3 things research shows about engaging Millennials in your cause or association. Marketing Land ). Blue Avocado ).

DC 170

DC Video Washington Strategy 170

.orgCommunity

DECEMBER 23, 2019

By 2025, 75 percent of the total workforce will be Millennials. In writing our book, Association 4.0 –Positioning for Success in an Era of Disruption , my business partner, Kevin Ordonez and I interviewed 23 CEOs. Innovative Approach. Associations typically want to send nothing less than fully realized products to market.

Industry 52

Industry Leadership Innovation millennials 52

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. As for #3, it works too, but please don’t ask me to write your book, ha ha. Andy Crestodina, Orbit Media Studio ) Don’t you loathe the idea of banned books? More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Leading Learning

JULY 12, 2021

Your association may claim values like collaboration and innovation. Maybe your commitment to innovation is a little more talk than walk—you say you’re forward-thinking, but people get punished for taking a risk, at least if it doesn’t pan out. But is that really true? About the Authors. Elizabeth Weaver Engel, M.A.,

Case Study 52

Case Study Technology millennials Strategy 52

Eric Lanke

SEPTEMBER 26, 2011

Innovation. Books Read. The Marketing Committee. If your association is an association of widget manufacturers, then you might want widget manufacturers on your Marketing Committee to help you decide how best to market your association to other widget manufacturers. Books Read. (23). Innovation. (15).

Committee 100

Committee Report Innovation Project 100

SCD Group

FEBRUARY 9, 2015

What Disruptive Innovation Means Via the Economist In his book “The Innovator’s Dilemma.” Clayton Christensen used the term to describe innovations that create new markets by discovering new categories of customers. Everyone involved feels good about the honeyed prose.

millennials 40

millennials Innovation Social Media Marketing 40

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

Social Media 70

Social Media Recruiting Recruitment Software 70

Vanguard Tech

AUGUST 8, 2013

However this news is personally comforting knowing since the newspaper I grew up reading will now be shepherded toward its future by a proven innovator who takes the long term view instead of eyeing the next quarter’s profits. We hear each day about the need for innovation, how “millennials don’t join,” and the “end of relevance.”

Washington 70

Washington United States Project Content 70

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

Social Media 62

Social Media Recruiting Recruitment Software 62

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. Stock Market #. I checked in with two of my millennial colleagues to get their take. TiK ToK(Ke$ha).

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Texas Video millennials Revenue 60

Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. It’s not just Millennials. Hear real-world examples of how voice search results can differ and some immediate next steps you can take to get started to integrate Voice into your marketing and search approaches.

DC 34

DC Washington Revenue Review 34

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. Gain Insight on the Global Association Market (Washington DC). More info/register.

DC 79

DC Washington LMS Social Media 79

The Hourglass Blog

AUGUST 8, 2011

Good and Bad Lessons for Association Innovation. Heres a link to a 15-minute HBR video with Vijay Govindarajan, coauthor of The Other Side of Innovation: Solving the Execution Challenge. Its worth a look, full of some interesting lessons about innovation from the for-profit world. Labels: Innovation. Posted by Eric Lanke.

Innovation 40

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Reid All About it

MAY 20, 2022

Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts. Presenters: Joe Schwinger, Co-founder and Chief Product/Innovation Officer, MeetingPlay + Aventri. Your future marketing growth starts with events.

Arlington 41

Arlington Project DC Technology 41

Associations Now

JANUARY 13, 2014

A new book by New York Times leadership columnist Adam Bryant shares CEOs’ lessons for success. ” Because managing those different types of personalities and doing right by them is so important to me now, I’ve been reading Adam Bryant’s new book, Quick and Nimble: Lessons From Leading CEOs on How to Create a Culture of Innovation.

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