Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Presenter: Mark Bornstein, VP of Content Marketing, ON24. 1 CAE credit.

Chicago 243

Chicago Baltimore Education Content 243

Reid All About it

JULY 21, 2023

from CMS to CRM or AMS to LMS) is often where user experiences go south and what to do about it, and recent examples of user experiences optimized for clients and what we learned as a result. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – 1 CAE credit. More info/register. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Associations Now

MARCH 7, 2014

cities and states are getting creative when it comes to how they market themselves. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions. More and more U.S. More and more U.S. ” Organize a YouTube Takeover.

Chicago 40

Chicago Marketing Iowa California 40

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JANUARY 10, 2020

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ). More info/register.

LMS 243

LMS Software Chicago Washington 243

Delcor

FEBRUARY 7, 2022

For example, a high-end restaurant might have an expensive, multi-course, farm-to-table menu sourced from local farmers and fishers. For example, if your IT maturity score is low in one function, you’ll need to increase investment in that area. For example, they’re taking a ‘privacy by design’ approach to data management.

Project 105

Project Technology Strategy Process 105

Associations Now

MARCH 5, 2020

As an example, she cited marketing consultants with their own established processes with whom your association has a project-based relationship. California’s law was a wake-up call, and other states are considering similar legislation. Understanding the Rules.

New Jersey 79

New Jersey California New York Guidelines 79

Associations Now

APRIL 23, 2015

We may be past the era of foreclosures, but a new study from the National Association of Realtors found that one-in-four homeowners whose investments went belly up during the recession will be unlikely to re-enter the real estate market. The real estate market is in the midst of a big comeback. The good news? The majority of the 9.3

Marketing 40

Marketing Arizona Florida California 40

.orgSource

DECEMBER 12, 2022

That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. Zappos, Square Space, and the Morning Star Company are examples of larger organizations with a flat structure or holacracy. In my experience, the latter is the more common scenario. Typically, there are no middle managers.

California 100

California Innovation Team Strategy 100

Associations Now

NOVEMBER 19, 2018

Retail holidays along the lines of Black Friday and Cyber Monday are gaining increasing currency as both a marketing tool and a way to highlight broader business or cultural goals. Another example that highlights both of those points pretty effectively is Women-Led Wednesday , a new campaign launching this week.

California 79

California Examples Leadership Tools 79

Associations Now

APRIL 13, 2015

The association—which represents growers, shippers, processors, certifiers, farmers’ associations, distributors, importers, exporters, retailers, and others in the organic industry—wants to implement a “check-off,” a program that would pool funds from organic producers to put toward market research and advertising for the whole industry.

Organization 40

Organization Marketing Colorado Proposal 40

WBT Systems

AUGUST 22, 2017

But, as economic and technological changes increase the demand for new skills and knowledge, colleges and universities see a market need and they want in. For example, Northeastern runs an experiential analytics bootcamp. Colleges aren’t changing their curriculum quickly enough to meet market needs.

North Carolina 150

North Carolina New Hampshire Education Course 150

Reid All About it

MARCH 8, 2019

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent. Presenter: Jenny Stanfield, Director, Sales and Marketing for Engagement Unlimited. More info/register. Host: Meetings Today.

LMS 170

LMS Price DC Washington 170

Associations Now

SEPTEMBER 26, 2014

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. content marketing—not sales. Global convention bureaus can use content marketing to start that conversation with them.”. Called “ 24 Hours.

Content 40

Content Marketing Press Release United States 40

Associations Now

JANUARY 3, 2014

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well. Please share your story in the comments.

Las Vegas 40

Las Vegas Los Angeles New York City Marketing 40

Mariner Management

SEPTEMBER 10, 2021

In the meantime, we encourage you to download the toolkit for more details and examples on building your program. Michelle Champion, CAE, California Association of Marriage and Family Therapists. Nabil El-Ghoroury, PhD, CAE, California Association of Marriage and Family Therapists. A special thank you to our Advisory Panel!

California 62

California Committee Leadership Project 62

Associations Now

AUGUST 27, 2018

“These results suggest that, contrary to popular opinion as well as research findings with hiring managers and customers, having a tattoo does not appear to be associated with disadvantage or discrimination in the labor market,” the report states. There are other signs that tattoos are becoming more accepted in workplaces.

Miami 75

Miami Indianapolis Indiana Colorado 75

.orgSource

OCTOBER 17, 2023

In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges. Their example highlights the importance of clearly establishing goals and outcomes that align with the mission and strategy at the onset.

Committee 100

Committee Leadership Review Process 100

Association Adviser

JANUARY 19, 2017

Some more recent examples of innovative benefits we’ve seen include: Complimentary cruise ship inspections (tours) during the Cruise Lines International Association’s annual conference. Other areas that poll respondents said they would be focusing on this year include technology, management and marketing.

Class 60

Class California Discount Innovation 60

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. Using Marketing Automation to Grow Your Membership Base. 1 CMP credit. More info/register.

Montana 365

Montana Content Price Strategy 365

Associations Now

FEBRUARY 11, 2019

market with the goal of making technology more accessible to those in need. The Electronic Reusing Association (ERA) , a group that aims to extend the life of discarded gadgets, is launching depots in two cities in the American market, Seattle and San Jose, California, after 15 successful years in the Canadian market.

San Jose 48

San Jose Seattle United States California 48

Association Success

JUNE 23, 2017

Professor Don Norman, Director of the Design Lab at the University of California, has a fascinating Ted Talk in which he argues that “pleasant things work better”. An example from a paper-based self-study manual. Could beautiful design transform the way your association is experienced? Good design gets people invested.

Organization 62

Organization California Cost Innovation 62

Association Success

APRIL 19, 2018

One of the reasons the Specialty Advertising Association of California (SAAC) Board of Directors selected me as the Executive Director, was because they were interested in evolving the association into a different organization than it had been in the past. For example, member-facing materials were more urgent than internal-facing materials.

Leadership 74

Leadership California Industry Products 74

Association Adviser

MAY 8, 2017

In current business lingo, “disruption” means any business model, marketing schema, supply chain or source that changes the way we view the creation and delivery of products and services in an innovative, positive way. Lori Kinsey, Meeting Professionals International, Northern California Chapter. Reach her at lorik@mpincc.org.

San Francisco 68

San Francisco California Committee Revenue 68

Associations Now

OCTOBER 4, 2018

Forbes was looking to build on its AgTech Summits held in Salinas, California—outdoor events held under large white tents. For example, the Indianapolis Artsgarden hosts over 250 performing artists a year. Visit Indy proudly serves as the official sales and marketing organization for USA Today’s “#1 Convention City in the U.S.”

Indianapolis 85

Indianapolis Indiana Georgia California 85

Associations Now

SEPTEMBER 24, 2015

Respondents to a new survey from the Internet Marketing Association reported strong benefits of mentorship. A new survey from the Internet Marketing Association found that those with mentors find significant benefits from this type of relationship from an early age, and many people are seeking out mentors.

San Francisco 40

San Francisco California Survey Report 40

Association Adviser

DECEMBER 20, 2017

We have a lot of volunteer staff who are technical experts on any given subject – disinfection or piping, for example. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. Kelly Clark is the manager for online marketing at Naylor Association Solutions.

North Carolina 60

North Carolina Georgia Virginia America 60

Association Adviser

DECEMBER 20, 2017

We have a lot of volunteer staff who are technical experts on any given subject – disinfection or piping, for example. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. Kelly Clark is the manager for online marketing at Naylor Association Solutions.

North Carolina 60

North Carolina Georgia Virginia America 60

Associations Now

APRIL 17, 2017

After the 1969 oil spill in Santa Barbara, California, Senator Gaylord Nelson helped establish the first Earth Day in 1970. Follow NASA’s lead with a marketing twist. For example, what about the national parks? Earth Day isn’t a new event by any means, but it is just around the corner on April 22.

Strategy 55

Strategy California Discount DC 55

SCD Group

JANUARY 28, 2013

If you are, you have bought into the concept that displaying logos to masses of cynical consumers equals marketing return. How Nonprofits Can Sidestep Content Marketing Pitfalls By Clare Mcdermott via Content Marketing Institute This is a really great article for associations and nonprofits. Here are five examples: 11.

New Hampshire 40

New Hampshire California Social Media Content 40

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. Email is the definition of affordable marketing: The cost of developing and placing digital ads increases every day. How will your emails fit into your larger marketing strategy?

How To 36

How To Email Marketing Newsletter Discount 36

Associations Now

NOVEMBER 21, 2013

Former director of the California Milk Processor Board, Jeff Manning, shares some lessons learned from the campaign that can be incorporated by associations. Originally created in 1993 by the California Milk Processor Board to increase milk consumption in the state, Got Milk? Treasure your brand. From the beginning, Got Milk?

California 40

California Marketing Products Tools 40

Association Adviser

JUNE 5, 2017

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. On the other hand, AGC has just two chapters in California.

America 61

America Team Puerto Rico Discount 61

Reid All About it

JULY 15, 2022

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model. Quick hits. CMP credit.

Technology 39

Technology Course Marketing Education 39

Associations Now

APRIL 30, 2013

The renamed association, which also launched a new website, said it will expand its advocacy focus from promoting nationwide direct shipping—allowing wine retailers to ship directly to consumers in all states—to issues such as third-party marketing and supplier purchasing.

District of Columbia 40

District of Columbia Industry Press Release United States 40

Association Law

MAY 3, 2011

Association program names and even marketing phrases can be trademarks. So, I can call my business “Alcorn Associates” and that name will be my trademark even though I have not registered the name with the USPTO or California Secretary of State (Yes, trademarks can be registered with the USPTO and most states).

CA 40

CA United States California Sacramento 40

Associations Now

JULY 5, 2016

He eventually signed up for the donor list in Tennessee after failing to receive a liver in California, receiving a liver in 2009. (He Here are some examples of how exceptional event planners think differently https://t.co/2xA4BbWptN Incline Marketing has some tips on how to make it valuable for your association.

Organization 40

Organization Tennessee America California 40