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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. In 2016, TSAE decided to do a full association rebrand and, for the first time, established brand guidelines to ensure consistency across all communication platforms. You never know until you try!” The Challenge. The Results.

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Association Brain Food: 2.9.24

Reid All About it

Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. – How Higher Logic Embraced AI While Mitigating Risk Hear a case study example of how Higher Logic internally explored and adopted AI tools while maintaining security and privacy controls.

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Case Study: Virtual Mentoring Using LinkedIn

Associations Now

While researching how technology could help the organization create a more manageable and accessible program, Virginia Petrancosta, the organization’s director of communications and development, discovered that some organizations were taking advantage of a popular social networking site. Have you tried an e-mentoring program?

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Association Brain Food Weekly: 5.16.16

Reid All About it

Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. What are some guidelines for navigating affinity programs and partnerships? Get access to worksheets and guidelines to help you implement these strategies and get measurable results from all of your marketing.

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Association Brain Food Weekly: 9.25.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Diversity and inclusion in marcomm.

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Association Brain Food: 2.2.24

Reid All About it

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. Fri 2/2 at 4 p.m. More info/register.

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Majority of Associations OK with Sponsored Content

Association Adviser

Preliminary results of our unscientific reader poll show that the majority of association leaders (78 percent) agree that sponsored content should be permitted in their member communications. Just over one in five respondents (22 percent) disagreed, with half of that number only “somewhat” opposed.

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