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Engage Your Membership with Social Technology [Case Study]

Higher Logic

As its member base grew, the association needed to adjust member communications to match. As the association grew and evolved, so did the communication needs of its members, volunteers and sections councils. The American Society of Association Executives (ASAE) was ready to take member engagement to the next level.

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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

MPI leadership, along with host hotel MGM Grand Las Vegas and AV contractor Freeman, immediately convened to plan for the unexpected change, communicate the change to attendees and then execute with the time left. Communicate Quickly, Consistently with Attendees. Manage the Tone. About The Author. Email her at bthompson@naylor.com.

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Association Brain Food: 2.9.24

Reid All About it

Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. – How Higher Logic Embraced AI While Mitigating Risk Hear a case study example of how Higher Logic internally explored and adopted AI tools while maintaining security and privacy controls.

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Creating a Great B2B Case Study: 16 Tips for Marketing + Sales Enablement

Higher Logic

Quantifiable, well-presented case studies are how business-to-business (B2B) companies prove their solution works. And what does a great B2B case study come down to? Sales teams rely on case studies to support and close deals. Often, case study requests end in some form of “no” or a non-answer.

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Association Brain Food: 2.2.24

Reid All About it

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. You have a full-time job, and doing systems projects isn’t it.

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How to Make Analytics a Priority – Finally!

Association Analytics

More time – your staff can spend more time on valuable projects rather than creating reports or developing Excel spreadsheets. Lifetime value – you can use data analytics to project the lifetime value (LTV) of members and you can break down the LTV by segments. Communicate to leadership and staff in their language. Take action!

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Association Brain Food: 4.12.24

Reid All About it

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Hear how to build and maintain trust on teams, spot potential trouble early, and foster a culture of accountability for project success. Staff meetings. More info/register. 1 CAE credit. 1 CAE credit. More info/register.

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