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Association Brain Food: 2.2.24

Reid All About it

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Print magazines. Generation Z. Bring all your questions to the AMA.

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Association Brain Food: 9.29.23

Reid All About it

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Hear about ten (or more!) CAE credit. Daughtry, M.Ed.,

Revenue 272
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Association Brain Food: 4.14.23

Reid All About it

Hear details from a case study organization that has turned this pattern around. Hear about ‘out of the box’ revenue-generating ideas from exhibitor engagement to content activation, if event tech has the same value now as it did pre-pandemic, and how you can put AI to use at your events. 1 CAE credit.

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Association Brain Food: 3.24.23

Reid All About it

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Data-informed event planning. Non-dues revenue. 1 CAE credit.

Revenue 227
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Association Brain Food: 11.3.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs, and challenges.

Tools 272
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Association Brain Food: 6.9.23

Reid All About it

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once?

Revenue 205
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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , member experiences , leadership growth , event planning , and more. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?