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3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable member experience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.

Revenue 211
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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise. The need for a new messaging strategy. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. by Tony Rossell, Marketing General Inc. Ready to veg a bit?

Revenue 256
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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Read the full story: MSCPA Case Study.

Revenue 191
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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

ASAE knew Collaborate was a strong member benefit, but insights gleaned from Association Analytics’ Acumen tool proved the community extends beyond just a place for members to interact: Revenue : community users with at least one activity per month generate 5 times more revenue than users with one activity or fewer per month.

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Association Brain Food: 10.6.23

Reid All About it

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. CAE credit.

Revenue 256
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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. 1 CAE credit. . 1 CMP credit. .