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Social Media Strategy for Associations 101: An Eight-Step Program

Portage Group

The more association folks I talk to about social media, the more evident the knowledge-gap between those that ‘do’ social media and those that ‘don’t.’ BUT here is an approach I have found useful in helping associations develop and continually improve their social media strategy.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256
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Association Brain Food: 4.5.24

Reid All About it

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Blue ocean strategy. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle. 1 CAE credit.

Revenue 256
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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. The future of work. Now that the future is here, what’s next?

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Association Brain Food: 2.23.24

Reid All About it

Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. PAR Member Meet-Up: Strategic Negotiating Learn key negotiating strategies to improve your negotiation outcomes. Member mobile app. Webinar latecomers. 1 CAE credit. More info/register.

DC 261
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Association Brain Food: 12.8.23

Reid All About it

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics.

Strategy 272