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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

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Association Brain Food: 2.2.24

Reid All About it

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Practice implementing zero-based budgeting strategies in sample scenarios.

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Looking For a Virtual Events Partner? Be Sure To Ask These 10 Questions

Blue Sky eLearn

if a trade show is a major part of the event revenues that you are looking to replicate then you may want to invest in a virtual tradeshow solution. Talk to at one or two organizations that have implemented the kind of event you need, or at a minimum read a verified case study about how they worked with the vendor. References?

LMS 282
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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

They include kickass skills and strategy sessions as well as the keynotes and entertainment that your best networking opportunities will be attending. 1:00pm - 3 Strategies to Explode Your Growth through Referrals and Introductions. The sessions and descriptions in this schedule are sourced from INBOUND’s conference attendee website.

Sample 100
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Association Brain Food Weekly: 5.21.21

Reid All About it

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit. More info/register.

San Jose 369
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Association Brain Food: 5.12.23

Reid All About it

WBT shares seven MOOC business model strategies you should definitely steal. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences. Membership tiers.

Chicago 200
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Association Brain Food: 7.7.23

Reid All About it

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. How can you begin to think holistically about taking your marketing strategies and focus on one marketplace in which to target your audience?

Tools 195