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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

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Association Brain Food: 2.2.24

Reid All About it

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. . – Practice implementing zero-based budgeting strategies in sample scenarios.

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

They include kickass skills and strategy sessions as well as the keynotes and entertainment that your best networking opportunities will be attending. 1:00pm - 3 Strategies to Explode Your Growth through Referrals and Introductions. The sessions and descriptions in this schedule are sourced from INBOUND’s conference attendee website.

Sample 100
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Looking For a Virtual Events Partner? Be Sure To Ask These 10 Questions

Blue Sky eLearn

Talk to at one or two organizations that have implemented the kind of event you need, or at a minimum read a verified case study about how they worked with the vendor. For this kind of strategy, you need a learning management system (LMS). How long has your team been producing virtual events? References?

LMS 282
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10 Ways to Learn with Higher Logic

Higher Logic

To start, here’s a sample of some of our favorite webinars: Webinar | Why Your Association Needs a Mentoring Program in 2020. Webinar | Think Bigger: Your Customer Community Strategy Could Be Doing More. You'll find articles, interviews, case studies and more. Webinar | Inherited a Community Site, Now What?

Library 219
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Association Brain Food Weekly: 5.21.21

Reid All About it

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit. More info/register.

San Jose 369
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Association Brain Food Weekly: 4.4.16

Reid All About it

Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenters: Melissa Forburger, CAE (moderator), Vice President, Association Management Strategies, Inc. Mon 4/4 at 3 p.m. CAE credit). Host: Wild Apricot.