Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

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Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Ronn Levine, SIIA ). Shama Hyder, Inc. ).

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Reid All About it

NOVEMBER 20, 2020

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Guest: Gwyn Donohue, CAE, Vice President Communications and Membership, Pet Advocacy Network Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC Mon 5/8 at 12 p.m. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. Host: Cvent.

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Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

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WBT Systems

MARCH 14, 2017

Does it serve the purpose to give the learner something they need for their job, certification needs, and personal development? For instance, TopClass LMS tracks purchases, time of purchases, learner progress through courses and certification programs, credit hours, test results, training history, and so much more.

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EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

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Higher Logic

MAY 29, 2020

Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? How community helps: Appeal to the next generation of members with a modern community experience.

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Social Media Tools Member Engagement Revenue 254

MemberClicks

APRIL 28, 2022

So, how do association marketers speak to young members and get them to lean in? For example: do you clearly communicate membership benefits for younger members at crucial points? Host informational webinars on industry best practices, online and in-person training, as well as certifications through online learning modules.

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Membersuite

MARCH 16, 2022

Without clean, complete data, no one on staff can keep up with the changing behavior and interests of members and customers, send them relevant content and marketing messages, and deliver the value they seek. Tell them why you ask: in this employment climate, you need a back-up communication method. 3: Newsletters.

Directory 141

Directory Newsletter Recruiting Recruitment 141

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Project management software to streamline internal communication, set deadlines, track outcomes, and more.

How To 130

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MemberClicks

OCTOBER 24, 2023

This support network can be a big help in assisting you with industry challenges, staying up to date with changing trends, and doing well in competitive markets. We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success.

How To 52

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Blue Sky eLearn

OCTOBER 11, 2017

Associations have a tendency to use language and abbreviations that are only meaningful to them internally without realizing the public won’t understand their system of communication. Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Make it a party!

Tips 215

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Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Tue 7/20 at 6 a.m.

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Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. domains, domain name system, and digital certificates)—in enabling the day-to-day successful operation of their business. Quick hits. Mon 3/22 at 3 p.m. –

LMS 370

LMS Nashville Strategy Video 370

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Member attendees automatically get continuing education credit in your AMS while non-member attendees are added to a potential member marketing list. Reprinted with permission.

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Association Success

MARCH 12, 2019

I don’t mean just aligning various departmental visions, or stamping down silos that might be blotting out communication in your existing organizational hierarchy. Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more.

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Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now. More info/register.

Project 195

Project Tools Revenue Metro 195

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Marketing: How will you encourage prospective members to attend?

Association Software 144

Association Software Recruiting Recruitment Software 144

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Timely stuff. 1 CMP credit. Tue 7/14 at 11 a.m. 1 CAE credit.

Montana 365

Montana Content Price Strategy 365

WBT Systems

JUNE 5, 2018

Reviewing and revamping how you market. An EU citizen with a Gmail address who signs up for a newsletter or downloads a PDF. The people who use your LMS or subscribe to a newsletter have voluntarily entered a mutually beneficial relationship with you, that’s true, but relationships change. Developing new policies and practices.

Technology 160

Technology LMS System Review 160

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. As an association professional reading this blog, you are likely providing courses or certification programs for your members. Step 1: Follow marketing best practices.

Video 70

Video Process Certificate Course 70

Protech

JUNE 11, 2020

By Brian Smith, Communications Specialist . In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. Have Relevant, Frequent & Personalized Communications .

Revenue 83

Revenue Tips Social Media Communications 83

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: Community Brands. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

Associations Now

JANUARY 23, 2019

Folders can keep your inbox more organized, but they can slow you down when you’re looking for specific communications. The center will be LEED Silver certified and receive FitWel’s highest certification. Limiting your goals can limit your organization’s progress , from Nonprofit Marketing Guide. Cut down on folders.

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Press Release Newsletter Certificate Review 99

GlowGlobally

SEPTEMBER 18, 2010

Market & Biz Plan. « Penetrating or Expanding Global Markets through Meetings. A Guide to the Association Market in China. Categories: Channel Mgmt: Partners - Sponsors - Sales , Market & Bus Planning. Categories: Channel Mgmt: Partners - Sponsors - Sales , Market & Bus Planning. Membership.

Marketing 60

Marketing Certificate Newsletter Products 60

Membership Marketing

MARCH 18, 2020

That’s why there is no more important time for associations to boldly communicate with members about the practical assistance that they can provide to them. Many who are working from home may also have time to pursue training and certification. For all of us, our lives are in a state of disruption.

Class 85

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Blue Sky eLearn

OCTOBER 11, 2017

Associations have a tendency to use language and abbreviations that are only meaningful to them internally without realizing the public won’t understand their system of communication. Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Make it a party!

LMS 120

LMS Tips Mooc Social Media 120

Higher Logic

SEPTEMBER 15, 2016

Moving forward, CXPA plans to continue improving back-end data communications for a more seamless member experience throughout both the website and community. It also plans to start incorporating more automated workflows within the community platform, to improve communicating with members and streamline the member onboarding process.

Certificate 120

Certificate Texas Resources Member Experience 120

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Members pay a fee for access to relevant perks, such as conferences, networking, or certifications. Community Engagement Tools : Includes an online calendar and member directory. Probably look up their website!

Directory 52

Directory Discount Software Tools 52

GlowGlobally

SEPTEMBER 13, 2016

Selling Certification. Certification and accreditation programs are consistently strong-performing products according to the GEI, and some participants found validation of their own efforts through the index. However, participants also found opportunities to better present and market those certifications. Jennifer R.

Certificate 60

Certificate Products Marketing Survey 60

CMA Solutions

JANUARY 31, 2023

Whether you are selling a product or service, there tends to be a fundamental marketing challenge because everything is flat. Having consistent branding across all marketing vehicles is crucial for creating brand value. Rebranding is a marketing strategy that can turn your company around in specific situations.

New Jersey 52

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Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Association Adviser

OCTOBER 4, 2013

Have a pinning ceremony at your monthly meeting, list new members in your newsletter or recognize them on social media. Include member news in your communications, which allows members to market their organization to others. Support member certification. Another great value they will think about at renewal time.

Recruiting 60

Recruiting Recruitment Florida Certificate 60

MemberClicks

APRIL 5, 2022

This will give you the power to post online: Educational courses Relevant learning resources Online certification programs. You can promote seasonally through: Email campaigns Chamber newsletter Special social media posts Print ads Special highlights on your website. Explore Influencer Marketing Tactics to Promote Your Members.

Directory 52

Directory Social Media Video Discount 52