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Association Brain Food Weekly: 6.11.21

Reid All About it

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. But, fear not, Event Farm crunched the numbers and came up with guidelines on how much your 2021 event budget might increase for each line item. Chapter benchmarking.

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Association Brain Food Weekly: 3.12.21

Reid All About it

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting.

Nashville 370
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How to Boost Non-Dues Revenue for Your Association

Crowd Wisdom

Professional development courses can also attract new members to your organization, as more individuals are turning to associations to satisfy industry-specific CE guidelines or complete certification requirements.

Revenue 52
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Association Brain Food Weekly: 4.30.21

Reid All About it

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: evolutionary psychology and marketing expert Tim Ash. Host: Marketing General Inc. (Must join Fridays@4 for free first.).

Education 354
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5 Tips to Create Better Content for Your Association Website

MemberClicks

High-quality web content engages current members, helps recruit new ones, and enhances your organization’s brand and reputation. This could include blog posts recapping recent reports or studies, webinars, certification resources, e-learning modules, mentorship opportunities, or career advice. Emphasize member appreciation.

Content 52
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14 Non-Dues Revenue Tips for Associations Big and Small

MemberClicks

Non-dues revenue typically comes from two sources: Internal: Charging your members additional fees for added resources, opportunities, or products, such as conference fees, professional certifications, or branded merchandise. A big plus: it can also help with your recruitment efforts. Offer certifications or accreditation programs.

Revenue 98
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Association Brain Food Weekly: 4.23.21

Reid All About it

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Is it a certificate program or a certification? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Revenue 370