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What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Marketers have the same problem - finding ways of getting people to engage with their content. Influencer Marketing Is on the Rise. At its core, influencer marketing is about creating ‘scalable intimacy.’

Marketing 159
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Thursday Buzz: Cleveland Prepares for GOP Convention

Associations Now

Serious event planning is underway for events around the Republican National Convention in Cleveland this July. Politics aside, the 2016 Republican National Convention , taking place in Cleveland in July, presents some unique challenges for event planners. It’s the market that should be left to determine these things.”.

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All Eyes on Cleveland as It Finalizes Preparations for RNC

Associations Now

It been two years—and lots of work—since Cleveland was awarded the Republican National Convention. After being awarded next week’s Republican National Convention in July 2014 , Cleveland hit the ground running. It receives pro bono support from Destination Cleveland. “We

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Daily Buzz: The Evolving World of Content Marketing

Associations Now

As content marketing shifts, so do the conversations at industry meetings like Content Marketing World. In marketing eras of yore, celebrity print ads were the secret weapon to reach consumers and sell products. Does your association need more employees, or the support of a marketing agency? Other Links of Note.

Content 76
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How to Delight Meeting Attendees in 2020

Associations Now

The organization transformed a big-box room at the Huntington Convention Center in Cleveland into the ultimate CrossFit gym , hosting literal hometown heroes to compete with world-renowned CrossFit athletes. The Association of College & Research Libraries was drawn to Cleveland’s affordability and accessibility.

Cleveland 103
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Hitting the Professional Meeting Trifecta with Unique Venues

Associations Now

Cathy McPhillips, VP of Marketing for the Content Marketing Institute, says planners should consider locations that meet a host of needs for their clients, even if they seem off the beaten path. It’s amazing how many of our international attendees tell us that Cleveland isn’t at all what they expected,” McPhillips says.

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Three Reasons to Embrace SEO During the COVID-19 Crisis

Associations Now

For example, Cleveland Clinic saw a more than 80 percent increase in search visibility, while the New York Post and Politico saw increases of 73.3 With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets.

Cleveland 139