Membersuite
JUNE 16, 2021
Every association is unique—that old saying is true and you can really see it in membership committees. Some associations can’t live without theirs, some got rid of theirs years ago, and some wonder what to do with their membership committee. If you’ve had an uneasy feeling about your membership committee, you are not alone.
Associations Now
JULY 2, 2019
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.
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Reid All About it
MAY 12, 2023
Host: Prevue Meetings Speakers: Anne Gorman, Vice President, Sales & Marketing, streamlinevents John Klukan, CHA, Market Director of Sales + Marketing, JW Marriott Dallas Arts District Terry Matthews-Lombardo, CMP, TML Services Group, LLC Thu 5/18 at 2 p.m. – No plan, no progress. With podcasts, I’m like a ghost in the room.
Reid All About it
APRIL 12, 2024
Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. More info/register. 1 CAE credit.
EventMobi: Association Events
SEPTEMBER 28, 2023
Here’s a list of the most common options: Name Contact info (phone, email, etc.) Organization or affiliation Profile picture or company logo Location Short bio Social media Membership type Website Join date Areas of expertise Committees or affiliations Note that not all of this information is required!
WBT Systems
JULY 24, 2018
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).
Higher Logic
MAY 29, 2020
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.
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