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A look back at 2015

Aaron Wolowiec

From education to content creation, we’ve had a successful year and have experienced tremendous growth. Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. So stay tuned.

Michigan 100
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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

You most likely use email marketing to 1) communicate with your members, and 2) engage your members. Email marketing and the metrics that come with the platform are meant for “batch and blast” communications. Reach Your Audience with the Right Content. Those are great goals. Marketing Automation Gets RESULTS.

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Association Brain Food Weekly: 7.11.16

Reid All About it

Learn how Texas Medical Association leveraged marketing automation to grow revenue by 313%, the creative approach National Association of Federal Credit Unions incorporates for event communications, and the strategy behind Florida Association of Insurance Agents increasing member engagement by 201%. Host: Gather Content.

DC 150
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We Asked, You Answered: Amping Up Your Event’s “Wow” Factor

Associations Now

Florida Dental Association. Marketing Communications Manager, Regulatory Affairs Professionals Society . Not only did attendees get to hear about content, but they also got a glimpse of the presenter’s style. Crissy Tallman, CAE, CMP. Director of Conventions and Continuing Education, ?Florida Elizabeth Moris. Lisa Ruisch.

Florida 91
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What to Do When Disaster Strikes Your Members

Associations Now

After nearly three weeks of natural disasters, many associations are responding by offering support and resources to members in some of the hardest-hit storm zones—prioritizing what and how they communicate to keep the focus on recovery. Her organization, based in Hollywood, Florida, weathered the effects of Hurricane Irma last weekend.

Texas 84
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Best Learning Management Software in 2023: 15 Top Picks

MemberClicks

Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow. You should be able to create custom content packages, assign content to multiple lessons, and upload resources quickly. What is learning management software?

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Best of the Web: April 2014

Association Adviser

Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. Meet with Group Publisher Tracy Tompkins and association content specialist Elsbeth Russell. ASAE 2014 Marketing Membership & Communications Conference.