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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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A look back at 2015

Aaron Wolowiec

From education to content creation, we’ve had a successful year and have experienced tremendous growth. Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals.

Michigan 100
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Association Brain Food Weekly: 7.11.16

Reid All About it

. – Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

DC 150
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We Asked, You Answered: Amping Up Your Event’s “Wow” Factor

Associations Now

Florida Dental Association. Marketing Communications Manager, Regulatory Affairs Professionals Society . Not only did attendees get to hear about content, but they also got a glimpse of the presenter’s style. Director of Marketing, Children’s Hospital Association. Crissy Tallman, CAE, CMP. Elizabeth Moris.

Florida 92
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Best Learning Management Software in 2023: 15 Top Picks

MemberClicks

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow.

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Best of the Web: April 2014

Association Adviser

Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. Meet with Group Publisher Tracy Tompkins and association content specialist Elsbeth Russell. ASAE 2014 Marketing Membership & Communications Conference.

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17 Conference Apps to Improve the Attendee Experience

MemberClicks

Whova is marketed as an all-in-one event management software for in-person, hybrid, and virtual events. The conference app facilitates face-to-face and virtual connections and allows organizers to easily share their content with participants. Allow for easy volunteer sign-up and communications.