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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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Preparing Your Association for AI

Association Analytics

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. San Diego, California Orlando, Florida Seattle, Washington Let’s say these all sound appealing, but you want to get a bit more granular. The results?

San Diego 317
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The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? The Florida Association of Insurance Agents did this and saw a 201% increase in email engagement.

Marketing 197
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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Choose your goal, assess the action needed, and tailor the content accordingly.

Texas 214
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “ Carole understands that content is king of the jungle. But, just like Florida, people don’t care about the rough edges.

Strategy 100
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2 Top Errors in Web Content

YourMembership

Petersburg, Florida will attract a very different crowd than one in St. I really love your content. Don’t overlook these quick additions to your web content and events. Smith is the Director, Inbound Marketing at YourMembership.com. Tags: chamber of commerce , content , Friday Fix , membership websites.

Content 150
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Content, Cause & Event Marketing for Associations & NonProfits

SCD Group

The Writer's Domain : Great combination of cause, content and event marketing. An awesome example of cause marketing, content marketing and event marketing all rolled into one event! Myers and Naples, Florida. Cause Marketing. Event Marketing. Content Marketing.

Content 40