Association Analytics

APRIL 1, 2024

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210

Reid All About it

APRIL 12, 2024

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn to create targeted personas in ChatGPT for personalized content and interactions.

Revenue 256

Revenue Strategy Price Newsletter 256

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230

Revenue Certificate Learning Management System Course 230

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The campaign had over 2,700 QR code scans and over 87,000 impressions on the chamber’s social sites. Digital Content.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

APRIL 5, 2024

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. AI-generated SEO content is “polluting our culture for your own minor profit. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy.

Revenue 256

Revenue Price Denver Tools 256

Aaron Wolowiec

OCTOBER 18, 2016

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. you guessed it.

Communications 100

Communications Survey Social Media Revenue 100

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

OCTOBER 20, 2023

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. The Free Press ) Social media platforms hate the written word. However, Non-Dues programs have the highest potential for overall revenue production. You’re leaving money on the table! Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

JUNE 30, 2023

Non-dues revenue partners. Corporate Partner Engagement for Nonprofits: Getting Started Corporate partnerships offer a significant source of funding and other resources, but they require careful planning, consistent communication, and a willingness to collaborate to achieve shared outcomes. More info/register. 1 CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

FEBRUARY 9, 2024

Learn the steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Higher Logic

DECEMBER 20, 2018

The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. Beyond the direct ROI , an online community will help your software company improve the way it does business with customers online. Create better channels of communication that humanize your brand.

Software 159

Software Revenue Communications Team 159

Freestone

FEBRUARY 21, 2024

This includes which campaigns, content, channels, and marketing software you might use to execute your mission and track its success. The different types of marketing plans could consist of paid marketing, social media marketing, campaigns designated over a certain set of time, new product or service marketing, and more.

Marketing 80

Marketing LMS Social Media Course 80

EventMobi: Association Events

SEPTEMBER 21, 2023

Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. WBT Systems explains why it might be time for your association to get into the microcredentials business.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Digital initiatives. Member mobile app. Webinar latecomers.

DC 261

DC Washington Member Engagement Innovation 261

Protech

JUNE 11, 2020

By Brian Smith, Communications Specialist . It can also serve as the central hub for members to interact, share content and manage industry resources. . Have Relevant, Frequent & Personalized Communications . Lastly, associations are now communicating with members via a digital recruitment guide.

Revenue 83

Revenue Tips Social Media Communications 83

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. But the question is: what kind? Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

Association Success

MARCH 4, 2020

With the amount of information it’s possible to collect not only from our social media accounts but also our email campaigns and websites, it’s easy to feel totally overwhelmed by the sheer number of numbers. . Betsy Reid is the communications and marketing director at PEAK Grantmaking, an association of grant-writing professionals.

Content 94

Content Social Media Team Resources 94

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 277

Revenue LMS Price Education 277

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Higher Logic

JANUARY 23, 2018

Getting buy-in for an online community is no different. You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. You can also recoup a lot of expenses by using your community to generate revenue.

Social Media 195

Social Media Software Revenue Project 195

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent) and demonstrating that they can do social media (20.2 percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Higher Logic

APRIL 12, 2018

The Problem with Using Public Social Media Platforms. On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. Do You Need a Private Secure Communication Channel? It's YOURS!

Organization 143

Organization Social Media Maine Revenue 143

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. New association event.

Certificate 281

Certificate Price Tools Technology 281

.orgSource

FEBRUARY 12, 2024

Jane Pearson ,orgSource, Vice President of Marketing and Communications Services, emphasized the importance of this partnership. Communicators are often on the front lines of coming trends and can spot challenges in the making. When strategy doesn’t filter through departments, communications lose that impact.

Marketing 88

Marketing Team Social Media Communications 88

Disciple Media

MAY 21, 2020

Business people are no different, which explains the rise in popularity of enterprise social media networks. Ten years ago, only a handful of (mostly big and wealthy) companies offered their employees membership to a private social network. The impact of enterprise social media networks . Honest and open workplace.

Social Media 36

Social Media How To Maine Communications 36

Association Briefings

MARCH 30, 2021

It’s funny looking back at the , Wall Street Journal article that started it all, coining the phrase email is dead : “Email has had a good run as king of communications. Most are seeking to own the direct relationship with customers that email newsletters can provide, while improving first-party data strategies and growing revenue.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

.orgSource

JULY 25, 2023

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media.

Team 88

Team Marketing Analysis Social Media 88

Association Success

SEPTEMBER 7, 2020

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Materials Distribution. What Sponsors Do Want. This is a true win-win situation.

Conference 150

Conference Sample Revenue Social Media 150

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Fri 3/25 at 11 a.m.* – The Association Show: Content. 1 CMP credit. More info/register.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

MAY 24, 2019

Are you an association content strategy professional—or wannabe? Check out this new community, Content Forum , organized by Dina Lewis, CAE—your new place to hang out and geek out. B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford. Content Forum Check-In.

DC 170

DC Illinois Washington Content 170

Reid All About it

DECEMBER 3, 2021

70 content ideas for social media posts. 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Learn about proven non-dues revenue models that are truly sustainable because they provide high value content for members while also generating sponsor support and non-dues revenue.

Revenue 195

Revenue Technology Innovation Social Media 195

Association Adviser

OCTOBER 13, 2016

If you think you’ve been seeing more advertiser-supplied “thought leadership” content in association media channels, you’re not alone. Preliminary results of our unscientific reader poll show that the majority of association leaders (78 percent) agree that sponsored content should be permitted in their member communications.

Content 60

Content Case Study Guidelines Revenue 60

Protech

OCTOBER 6, 2020

Transforming Association Revenue Models . T he traditional revenue model for associations – one that primarily relied on an annual meeting or conference to support their operational budget – is no longer sustainable. Does this new model devalue the credibility of the content in any way? Would you be willing to try it? .

Revenue 124

Revenue Social Media Content Cost 124

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting. Quick hits. Tue 6/22 at 2 p.m.

LMS 369

LMS Certificate America Committee 369

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Check out the content lineup if you haven’t already. Hear about newsletter best practices to increase engagement and curate outside content. 1 CAE credit. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Non-dues revenue partners. Will this legislation have consequences for risk-averse associations and their communities? More info/register. . 1 CAE credit. 1 CMP credit.

Strategy 195

Strategy Content Leadership Email Marketing 195