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Association Brain Food: 1.12.24

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They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. At Locus, Cory Doctorow says, “Of course AI is a bubble.” Member mobile app.

LMS 266
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Association Brain Food: 1.19.24

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Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Learn how associations like yours are aggregating their valuable content—whether it’s from your LMS, online community, publications, or any other outside data source—and distributing it in a curated way from a federated index.

Revenue 256
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Association Brain Food Weekly: 11.20.20

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You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Maximizing Revenue through Smart Pricing Strategies. Meaningful Engagement: Communicating with Your Members in Troubled Times. Patricia Cole, Vice President of Communications, Catholic Charities USA.

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Association Brain Food Weekly: 4.16.21

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I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network.

Revenue 363
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Association Brain Food: 9.1.23

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They describe nine strategies for marketing membership to Gen Z. Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. Workplace culture.

Revenue 227
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Association Brain Food Weekly: 11.12.21

Reid All About it

Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Walk away with new strategies to level up as an event experience leader.

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An Integrated Digital Strategy Is a Lifeboat in Turbulent Water

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In a crisis, like the current pandemic, an integrated digital strategy can make the difference between business as usual and a meltdown. They’re also advising us on best practices for team communication. To grow, the association needed an innovative approach to business strategy and a stronger infrastructure anchored in technology.