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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy. Attract New Leads to Nurture through Marketing Automation. Develop Personalized Experiences.

Marketing 198
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3 Reasons Why You Should Be Marketing to Your Existing Customers

Higher Logic

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195
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7 Hard Questions to Evaluate Your Digital Customer Experience

Higher Logic

Your customers likely interact with you almost entirely online (as they do things like submit support tickets, tag your business profiles on social media, or visit your website), making evaluating your customers’ digital experience a key step on the road to improving it. Dive into this process more fully with a free eBook.

eBook 286
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Use Webinars to Communicate. Use Webinars to Communicate. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. Use webinars as a new medium for educating, communicating, onboarding, and networking. Onboard New Members. Let’s dive in.

Revenue 296
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2019 Event Technology Trends eBook

Expo Logic

To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook. In the 2019 Event Technology Trends eBook you’ll discover: The latest event technologies and how to implement them. About the Author.

eBook 34
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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130
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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149