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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more.

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

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How Marketers Are Shifting Their Email Tactics in a COVID-19 World

Associations Now

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. The adjustment can be awkward , and some are struggling with it.

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An Introduction to the EU Global Data Protection Regulation

Higher Logic

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

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How to Get a Handle on Your Digital Workplace

Delcor

You work in the Marketing department of a small professional association. You open your computer to a series of email notifications that you have chat messages waiting for you in some tool called Microsoft Teams from one of your colleagues in the Marketing department regarding the email campaign you are both working on.

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4 Questions to Help You Choose the Best Stock Photo for Your Content Marketing Campaigns

Higher Logic

Choosing imagery for your content marketing campaigns is really hard. For example, if you were marketing a hair salon for zoo animals…Sadly, most of us will never have the chance to write content where this type of humor/photo would be relevant. Looking for more marketing tips? See the photo we chose for this blog header?

Content 153
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Friday Buzz: Keep Your Nonprofit Communications Relevant

Associations Now

In her latest Nonprofit Marketing Guide post, Kivi Leroux Miller explains that board members can still make helpful communications decisions by working with front-line staff people to understand your nonprofit communications needs. — Joey Baird (@JoeyBaird) March 27, 2014.