Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Reid All About it

APRIL 12, 2024

They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Staff meetings. More info/register. 1 CAE credit.

Revenue 256

Revenue Strategy Price Newsletter 256

CMA Solutions

MARCH 6, 2024

Media visibility positions your practice as an authority in your healthcare field, which helps recruit patients. Leverage Geofencing Geofencing is a digital marketing strategy that allows healthcare providers to focus their advertising efforts on individuals within a specific geographic location.

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

APRIL 29, 2016

Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Recruitment Jam. Join Cynthia for a test experience using virtual improv games virtually to learn how to recruit new members with ease. Tue 5/3 at 1 p.m.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Recruitment Jam. Join Cynthia for a test experience using virtual improv games virtually to learn how to recruit new members with ease. Tue 5/3 at 1 p.m.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Higher Logic

MAY 8, 2019

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. You have new members. Now it’s time to get them on board.

How To 148

How To Newsletter Examples Communications 148

Association Briefings

MAY 6, 2021

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals. First, let’s debunk a myth about email use with these generations.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. Communicate more effectively with members. Discover opportunities to recruit new members. Communicate more effectively with members. Data can improve your member communication strategies in a variety of ways.

Tips 52

Tips Recruiting Recruitment Tampa 52

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Not only does this help keep your association organized, but you can use these data points to personalize member communication and build more meaningful relationships.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

MemberClicks

OCTOBER 20, 2023

Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. The right software investment reduces your general spend and boosts revenue in areas like member renewals , member recruitment, events, e-commerce, and more. Customizable email marketing.

Software 52

Software Association Management How To Email Marketing 52

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. More info/register. .

Strategy 195

Strategy Content Leadership Email Marketing 195

Achieve

DECEMBER 8, 2023

Maintain an Alumni Database There are several types of software you’ll likely leverage in your alumni fundraising efforts, including communication tools and an online payment processor. Keep track of graduates’ career paths and activities so you can feature them in your communications. Email marketing. Let’s get started!

Tips 52

Tips Survey Social Media Communications 52

Reid All About it

APRIL 30, 2021

Learn about the transition from individual contributor to supervisor, essential communication skills, and leader behaviors that positively impact team performance. Why is membership recruitment so important, and how can you use it to grow your association? Host: Marketing General Inc. More info/register. Host: Fridays@4.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

MemberClicks

OCTOBER 6, 2022

Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means. Build member personas to encapsulate the kinds of person you’re targeting—then tailor your communications and marketing to resonate with that audience.

Membership Management 52

Membership Management Software Social Media Recruiting 52

Reid All About it

FEBRUARY 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Facilitators: Alexandra Bradley, Director of Communications and Engagement, American College of Osteopathic Family Physicians.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

MAY 12, 2023

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. No plan, no progress. With podcasts, I’m like a ghost in the room. .

Chicago 200

Chicago Newsletter Mooc Education 200

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Membership Recruitment Campaign IPC; IPC Membership Recruitment Campaign. Member Retention Campaign.

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Fisk, director of public and science communications, Soil Science Society of America. Have no fear. Host: ASAE.

DC 150

DC Washington America eBook 150

Higher Logic

DECEMBER 6, 2018

55% of associations have increased personalization of member communications in the last year. 2018 Membership Marketing Benchmarking Report. If you’re sending an email about membership expiring in 90 days and using the subject line “renew your membership now,” that’s not very effective. Example 2: Recruitment Campaigns.

Newsletter 189

Newsletter Maine Content Examples 189

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Marketing and Feedback : Features for advertising and conducting organizational elections. Comprehensive Solution : Merges website building with database and email system integration.

Directory 52

Directory Discount Software Tools 52

EventMobi: Association Events

SEPTEMBER 28, 2023

With a member directory, your staff can easily manage member info or set up communication channels between members. Continue to recruit members Once you’ve created your directory, let your members know about it! You can promote your directory through email, social media, and your website.

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

JULY 16, 2021

Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Camille White-Stern, Communications Manager, Splash.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

DECEMBER 9, 2022

Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. Speakers: Margaret Hedderman, Communications & Editorial Director, Startup Colorado. Vanessa McCrann, Community Engagement Manager, Startup Colorado.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

JULY 8, 2016

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen. More info/register. Thu 7/14 at 11 a.m.

DC 150

DC Certificate Washington Content 150

Association Success

MARCH 27, 2017

The first thing you should do as an association recruiter is go to Linkedin. It took me 5 seconds just now to perform that search, and I found results for freelance marketers and email copywriters right in my backyard. Once you do this, set up a phone interview and get a feel for how they communicate. Hiring a Freelancer?

How To 76

How To New York City DC United States 76

Achieve

JANUARY 27, 2023

So as you consider your online fundraising efforts moving forward, prioritize creating a dedicated program aimed toward recruiting recurring donors and establishing long-term relationships for giving. Email marketing. Retaining donors will take fewer resources than searching for new ones.

Software 52

Software Tools Strategy Marketing 52

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” Can we set up a call? What time works best next week?” It’s Josh.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Association Briefings

OCTOBER 22, 2020

Who knew that something so trivial would revolutionize the way we communicate. And it seems that since that simple email was sent, communication visionaries have predicted the death of the medium. This spawned the mantra “Email is dead.” workers prefer email for communication purposes. And guess what?

How To 52

How To Newsletter Content Communications 52

MemberClicks

SEPTEMBER 20, 2023

Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach. Email Marketing Dues reminders, member communications, welcome emails, and more.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

OCTOBER 21, 2022

CEOs and hiring managers use the cover letter as a barometer to gauge a candidate’s ability to effectively communicate. This is an ideal time to showcase your written communication skills to get the job. Speakers: Dana Hamer, Director of Marketing & Member Engagement, American Urological Association. More info/register.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

OCTOBER 28, 2022

Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. Hear how to develop a marketing strategy and apply practical approaches to effectively position your volunteer opportunities to attract, inspire, engage, and increase satisfaction of your volunteers. How to Conquer Changes in the Digital Marketing Space.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

SCD Group

FEBRUARY 18, 2014

My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects. As a result, we often stop communicating way too soon. Note that content or email marketing fits well within the nurture focus.

Email Marketing 40

Email Marketing eBook Communications Video 40