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Study: The Press Release Is Not Dead

Associations Now

Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching. breaking news (77 percent). supporting facts (70 percent).

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Association Brain Food: 6.7.24

Reid All About it

Hosts: crisis communications expert Adele Gambardella and Chip Massey *All events are online at Eastern Daylight Time unless otherwise noted. Host: ASAE Speaker: Catherine Hackney with Confident Communities Consulting Tue 6/11 from 12 to 2 p.m. – More info/register – repeats Sat 5/8 through Wed 6/12 at 11 a.m. Fri 6/7 at 4 p.m.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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World Health Organization Publishes Coronavirus Event-Planning Guide

Associations Now

Many factors go into making that decision, but for organizations that decide to hold their event as planned, the World Health Organization (WHO) released a helpful resource on February 14. “ To that end, NAB is dedicated to providing rapid responses and assistance in support of the global NAB Show community’s participation plans.”.

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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

Examples include: Productivity and workflow optimization. Communication. For example, rather than writing about marketing, consider developing articles around marketing events, products and fundraising campaigns. For example, a major fundraising drive could easily become a public-facing case study.

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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

In my household, for example, we’re more likely to buy add-ons like Audible and Amazon music because we know the same level of convenience we get with our Prime membership will exist. The software business model is another example with (historically) limited competition – until now. Let’s explore some examples. For Marketers.

Software 159
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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant. Where Associations Are Succeeding. What improvements are you making to your conference content strategy?

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