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How to optimize member marketing with AI

Nimble AMS

If not, it might be time to consider leveraging AI to improve your member marketing strategy. Membership marketing is a strategy used to acquire new members, increase member engagement, renew current members, or bring back members from the past. Has your organization used Artificial Intelligence (AI) to do basic marketing tasks?

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169
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Creating an Event Communication Plan

MemberClicks

The main goal for any event is getting people there in the first place — so you probably have a pretty solid plan for promoting it to your members. And, potentially, non-members!) …but, that said, do you have a plan for communicating with your attendees? What is an Event Communication Plan? You ABSOLUTELY should.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

With all those new members, you need a way to centralize your membership’s success and make it a part of your association marketing strategy. Your membership directory can: Advertise the perks of membership Present your data—how many members do you have? How has your community grown over the years?

Directory 147
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How to Sunset an Educational Program

WBT Systems

How to tell it’s time to sunset an educational program. Alignment with organizational strategy, goals, and mission. Remember, nonprofit is a tax status, not an organizational strategy. A critical component of the plan is communication. Develop an internal communication plan. How to Validate an Online Course Idea.

Education 161
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Instead of people quietly leaving, they ask how can I sign up for next year? Member app.

Maryland 274
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How To Find Keynote Speakers

MemberClicks

Securing the right keynote speaker requires a blend of strategic planning, careful negotiation, and effective communication. Here are some questions to consider: Conference Theme Alignment What is the main theme or focus area of your conference? The post How To Find Keynote Speakers appeared first on MemberClicks.

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