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Association Brain Food: 9.22.23

Reid All About it

If your AMS partner doesn’t offer one, he shares tips for how to create a users group yourself and get the most out of it. If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff.

LMS 271
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Association Brain Food: 2.2.24

Reid All About it

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Fri 2/2 at 10 a.m.* – How to Amplify Your Team’s Power with Generative AI Hear about practical, real-world applications of AI to enhance team efficiency and innovation. Print magazines. Fri 2/2 at 4 p.m.

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5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Tip 3: Know what advertisers want, and how to best deliver it.

Revenue 76
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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

Speaker: Christopher Penn, Vice President, Marketing Technology, SHIFT Communications. In this session, you'll learn what the best practice customer journey is for your industry, how to find your specific customers' desired path to conversion, and what next steps to take to optimize your marketing for maximum ROI. Length: 45 minutes.

Sample 100
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Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

How much do your members spend on products and services each year? What is their organization’s revenue? This information is also key to generating non-dues revenue because it is vital information for any advertiser, sponsor or strategic partner that wants to reach your members. Economic factors. Member needs.

Survey 100
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Association Brain Food: 5.12.23

Reid All About it

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. More info/register. 1 CAE credit. More info/register. 1 CAE credit.

Chicago 200
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Association Brain Food Weekly: 6.11.21

Reid All About it

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Are there any new things to communicate in your contract?