Reid All About it

MARCH 8, 2024

They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Education and community are the top priorities for members. They’re looking for year-round partnerships, not just a name drop and logo display at an annual event.

Education 256

Education New Hampshire Tips Technology 256

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

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DC Washington Member Engagement Innovation 261

Reid All About it

SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue.

Revenue 272

Revenue Innovation Education Tools 272

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications. Notices or articles don’t have to be long. About The Author.

Communications 81

Communications Video Survey millennials 81

Associations Now

DECEMBER 7, 2018

Millennials deal with work-disrupting mental health issues at nearly twice the U.S. And for millennials, the effects of feeling overwhelmed bleed deeper into work than older generations. For millennial and gen Z workers, that number jumps to 30 percent. average rate—but don’t think it’s reason enough for a mental health day.

millennials 55

millennials Tips Team Communications 55

Reid All About it

SEPTEMBER 22, 2023

At Business Insider, Charlotte Lytton reports on research about Gen Z and education. Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat.

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LMS Revenue Education Strategy 266

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

Associations Now

JULY 26, 2019

A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes physical mail and the telephone, too, not just social media. The report finds that 85 percent of consumers want a blend of physical and digital when interacting with a brand. Millennials did the same.

Marketing 59

Marketing millennials Social Media Survey 59

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The report also includes a sample virtual event prospectus to give you additional ideas. Career pathways. Virtual events.

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millennials Montana Class Education 307

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Strategic partnerships. More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Associations Now

FEBRUARY 7, 2019

The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. Let’s dive into the report to see where associations are hitting the mark—and where there’s opportunity to increase their visibility and extend their value.

Content 80

Content Report Conference Press Release 80

Higher Logic

FEBRUARY 27, 2020

Josh Slyman , Community Manager at Higher Logic, is on the front lines with customers every day. He lives and breathes communities and is helping customers create integrated strategic approaches to community and automated communications. Advice from Community Experts on 3 Common Challenges You May Be Facing.

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millennials Content Tips Communications 207

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

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DC Arlington Virginia America 232

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Member app. Member retention. More info/register. 1 CAE credit. to 4:45 p.m.

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. The number one member benefit millennials are looking for is jobs, according to a study by Abila. Answer 1: Not gaining new members.

millennials 205

millennials Learning Management System Marketing Tips 205

Association Freak

MARCH 1, 2024

The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining. The median increases are 6% annually and 12% over five years.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Association Freak

MARCH 2, 2024

The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining. The median increases are 6% annually and 12% over five years.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.”

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

MAY 13, 2016

A good report informs and influences action. In this webinar you will learn: reporting best practices, tips for compiling information from multiple data sources, and time-saving techniques to make you look good. Speaker: Amanda Myers, Director of Product Marketing, Abila. Host: ASAE Marketing Council Section.

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North Carolina Raleigh Guidelines millennials 150

.orgSource

FEBRUARY 27, 2023

Back in 2017, McKenzie reported that: “By 2030, 75 million to 375 million workers (3 to 14 percent of the global workforce) will need to switch occupational categories. Digital markets don’t allow room to languish. An AI whose vocabulary is limited to customer service platitudes doesn’t seem so threatening.

Team 88

Team millennials Innovation New York 88

Association Freak

MARCH 26, 2021

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Millennials are skeptical, with a very high bar for trusting a brand. Market your mission, then act on it.

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millennials Louisiana Proposal Marketing 72

Spark Consulting

JANUARY 2, 2018

Attracting Millennial/young professional supporters. CFA Society Minnesota (attracting Millennials). Capital Area Food Bank (attracting Millennials). Capital Area Food Bank (attracting Millennials). Creating and running outstanding campaigns. CompTIA (campaigns). New Endeavors by Women (campaigns). We just use the bit.ly

Minnesota 150

Minnesota millennials Case Study Innovation 150

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication. We wholeheartedly agree.

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Charlotte Indiana Communications millennials 118

MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. So, how do association marketers speak to young members and get them to lean in? When it comes to communication, meet them where they are.

Tips 98

Tips millennials Newsletter Recruiting 98

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. They expect it.

Marketing 52

Marketing eBook millennials Cost 52

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 62

Marketing Guidelines millennials Washington 62

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s Keep learning! Tue 1/30 at 9:30 a.m. –

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DC Washington millennials Chicago 225

Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Controlling Your Narrative: Crisis Communications for Unpredictable Situations.

Montana 369

Montana Conference Education Tennessee 369

.orgCommunity

FEBRUARY 25, 2019

Machines are giving us the ability to understand and communicate with members more personally than ever before. marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Host: Marketing General, Inc. Host: Grit Marketing.

San Jose 188

San Jose millennials Revenue Content 188

Plexus Consulting

SEPTEMBER 8, 2015

Membership and the Millennial Generation: A Whole New World by Mark Scheffer, Nonprofit Communications Report Millennials. Here Worth reflects on several notable attributes of the Millennial generation and the impact they are having on membership organizations. Generation Y. Echo Boomers.

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millennials DC Washington America 40

Eric Lanke

SEPTEMBER 26, 2011

Should Committees Report to the Board? Should committees report to the board?" Who else are the going to report to?". The Marketing Committee. And if that is the case, shouldnt these committees "report" to the chief staff executive, the way other members of the staff do? Monday, September 26, 2011. image source.

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Committee Report Innovation Project 100

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. 90% of millennial donors are motivated to give based on the mission rather than the organization. Communicating when and how to renew will keep your organization at the front of members’ minds, and eliminate stress or confusion.

Member Experience 130

Member Experience Tips How To Software 130

Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. The millennial piped in “who reads blogs anymore?”. Blogs Still A Top Platform For Content.

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Conference millennials Social Media Newsletter 85