Associations Now

FEBRUARY 7, 2019

But with member demographics more diverse than ever, organizations are facing challenges in how they deliver it. In response, meeting planners have continued to increase the number of ways in which they deliver conference materials to attendees,” said Jonny Popp, Omnipress general manager, in a press release.

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Content Report Conference Press Release 80

Arc 3 Communications

AUGUST 6, 2021

It combines strategies for government relations, communications, issues management and corporate citizenship. Those who specialize in public affairs act as lobbyists on behalf of their organizations, and they interact with groups who are interested in lobbying the government for legislation regarding particular issues.

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Press Release Analysis Strategy Social Media 52

Higher Logic

FEBRUARY 8, 2018

Creating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. What roles do they perform within their organizations? How much do they spend?

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Higher Logic

SEPTEMBER 21, 2016

The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization. IDC is an analyst firm that focuses on the high tech market (similar to Gartner and Forrester). SAP, AG, Salesforce.com, Inc., Jive Software, Inc.,

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Higher Logic

JANUARY 18, 2017

Now we have more exciting news for 2017: Higher Logic has acquired Socious, a online community software company. For those who aren’t familiar with Socious, they’re a smaller community software company with clients in the association and B2B enterprise markets. Read more about the acquisition in our press release.

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Press Release Software Products Member Engagement 120

.orgSource

JANUARY 9, 2023

Is it even possible in organizations where the staff has little control over who fills those seats? It’s a good idea to include people from outside your organization’s playing field who can introduce a different point of view and push the group forward.”. And individual participation is seldom evaluated in any meaningful way.

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Handbook Press Release Newsletter System 88

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

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Newsletter Communications Press Release Social Media 62

Associations Now

OCTOBER 23, 2019

“The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy? Other Links of Note.

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Press Release millennials Social Media Team 48

Associations Now

JANUARY 23, 2019

Folders can keep your inbox more organized, but they can slow you down when you’re looking for specific communications. Limiting your goals can limit your organization’s progress , from Nonprofit Marketing Guide. To save time, he recommends setting aside five to eight minutes every hour to check your inbox.

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Associations Now

JUNE 20, 2019

Also: how Google might be affecting organic searches. The 1869 photograph is a historic image, and this new one could well sit next to the original for another 150 years,” PPAM President Melvin Guante said in a press release. Like external messaging, internal communications should be goal-based , says Nonprofit Marketing Guide.

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Massachusetts Boston Press Release America 54

Associations Now

JANUARY 3, 2014

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. I have a deep-rooted, organic friendship with the industry,” he said. They don’t want their exhibitors or attendees going out and starting a tradeshow simply because the organization is not serving them how they’d like it to.

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Las Vegas Los Angeles New York City Marketing 40

Achieve

JUNE 11, 2020

Communicate with your donors. . If you stop your fundraising efforts what will that mean for your organization in the long term? Tip: Right now really might not be the right time for some organizations to fundraise. Tip: In addition to these three examples above, our partners at Qgiv have organized an awesome.

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Florida Press Release Social Media Education 52

Associations Now

APRIL 3, 2019

The beef industry’s latest marketing effort was announced on April Fools’ Day, but as far as we can tell, it appears to be the real deal. On Monday, the National Cattlemen’s Beef Association released a new virtual assistant, Chuck Knows Beef, to offer beef-cooking tips to users exactly when they need them.

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Press Release Tips Tools Marketing 44

Associations Now

MAY 25, 2017

But ORA felt it was time to pivot from serving primarily as a lobbying organization to offering members high-value knowledge and networking benefits. And it’s also making strides, through its technology committee, to help member restaurants better understand how to market themselves digitally.

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Ohio Columbus Press Release Committee 75

Vanguard Tech

FEBRUARY 19, 2013

We wanted to explore how association websites support public relations efforts and how organizations can tap into their website to generate news coverage. So we sat down with David Harrison from Harrison Communications to chat about using your association website to generate news coverage. What about journalists and the media?

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Press Release Social Media Content Report 70

GrowthZone

JULY 16, 2017

Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas. If you can provide knowledge, why not position yourself as an expert and drive greater awareness to your organization and its mission? Tactic #4: Driving Engagement Through Thought Leadership.

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Leadership Press Release Member Engagement Video 60

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. A press release about the project. CONTRIBUTORS.

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Marketing Project Library Kentucky 64

Associations Now

JUNE 21, 2016

Still, associations use them for all sorts of reasons, including to share articles and press releases. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page. — Ernie Smith (@ErnieSmithAN) June 14, 2016. .

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Press Release Content Washington Strategy 75

Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts? Johnson Experience Marketing. Formal strategy is a must-have.

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AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. 118 judges from a variety of associations, nonprofits, and for-profit organizations evaluated the submissions this year.

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Newsletter Austin Committee America 52

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

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Revenue Press Release Newsletter Directory 61

Expo Logic

DECEMBER 27, 2019

Satisfied event speakers are also more likely to mention their positive experiences to their professional network, which reflects nicely on your organization and may even help you secure leads for future events. Check local colleges and organizations: Check with your local university or nonprofit organizations for inspiration.

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How To Handbook Press Release Social Media 36

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. Member engagement makes all of it happen. “For

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Directory Social Media New Jersey Member Engagement 52

Association Adviser

NOVEMBER 15, 2016

Is the press release dead? One of the most common mistakes I see associations make (and organizations at large, for that matter) is that because something is news to them, it should be news to others. And they love it when an organization is willing to make a real statement. Stacy Armijo, Pierpont. They love urgent.

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San Antonio Texas Communications Austin 60

Association Adviser

JULY 26, 2016

Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ AA: Ho w does rebranding rejuvenate your membership marketing? AK: At the highest level, we advance the professional, and in doing so advance the organization they belong to.

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South Dakota North Dakota Proposal Minnesota 60

Associations Now

MAY 9, 2017

From marketing and communications to member engagement and community work, chapters can extend an organization’s mission on a local level. Atkins, MOAA president and CEO, said in a press release. To allow for more accurate, objective scoring, MMFI created a numerical scale to measure each program’s success.

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Press Release America Class Member Engagement 43

Associations Now

JUNE 3, 2015

Let’s say your organization has a brilliant new study that provides a bounty of insight about your area of expertise. So you prep a press release, line up some internal experts who are ready to field some interviews, and think that the ensuing press campaign would be a roaring success.

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Press Release Innovation Communications Report 40

Associations Now

DECEMBER 16, 2016

Jones announced the creation of a customer experience department to be led by a chief experience officer (CXO), the first such position in the country for a destination marketing organization (DMO). Another part of the CXO’s job could be to make sure that the organization’s and the meeting’s branding is used cohesively.

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Dallas Press Release Newsletter Team 40

Association Adviser

SEPTEMBER 24, 2013

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. MU: Relationships are formed when there is two-way communication.

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Technology Social Media Maryland Press Release 60

Associations Now

APRIL 21, 2016

“We made these changes because we think they’ll make using the site easier and more fun — but also because it’s our priority to continually evolve We the People toward the needs and aspirations of its community,” Goldman wrote in a press release published on Medium. Need promotion and support on social media? Have volunteers?

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Associations Now

OCTOBER 9, 2015

Face-to-face communication is important in a business setting because it allows relationships to develop in a way that can’t be achieved by email and telephone conversations. The study—titled “Does the Future Have Room for Face-to-Face Communication?”—surveyed surveyed 779 meeting organizers, attendees, and students.

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Library Press Release Michigan Communications 40

Associations Now

JULY 12, 2013

How can an organization be more strategic about content creation and delivery? Press releases. Marketing materials. articles, press releases, tweets) and information (e.g., There’s a lot of content developed and distributed around every meeting and event an association holds. Facebook posts. Meeting website.

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Content Press Release Atlanta Newsletter 40

Association Adviser

AUGUST 7, 2017

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. This is an excellent example of an association providing a simple communication that benefits the industry and its members. Jill is also responsible for Naylor’s communication gap analysis and survey services.

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America Social Media Press Release Education 63

Associations Now

AUGUST 27, 2014

. “This contest challenges everyone to remix these various recordings into something amazing and hopes to create something positive out of many hours spent on Comcast customer service calls,” according to a Public Knowledge press release.

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Disciple Media

JANUARY 10, 2024

Consider the needs and preferences of your target community. This stage is about setting a clear vision and objectives for your app, ensuring it aligns with the broader goals of your organization or brand. Creating a buzz around your app through marketing campaigns and social media teasers can significantly boost initial interest.

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Revenue Content Social Media Cost 36

Higher Logic

AUGUST 15, 2018

Check out our official announcement in this press release. The best organizations change ahead of when they need to. Kevin will be responsible for all business functions – strategy, development, operations, go-to-market, and administration, as well as the long-term management of the business.

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Portland Press Release Team Software 31

Associations Now

DECEMBER 15, 2016

“Given today’s shifting workplace and how technology is disrupting jobs and labor markets, the need for employers to successfully attract and retain the best employees has never been greater,” said Laura Sejen, managing director of talent and rewards at Willis Towers Watson, in a press release. But how do you do it?

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