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Association Brain Food: 10.20.23

Reid All About it

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Learn innovative engagement strategies for this digitally native generation. Member app. to 5 p.m. –

Maryland 272
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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Member recruitment. Staff meetings. More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256
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Association Brain Food: 4.5.24

Reid All About it

Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle.

Revenue 256
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What one chapter is doing to steer towards DE&I

Mariner Management

We are particularly moved by the conversations and actions of PRSA Maryland. As with many chapters, the leadership of PRSA Maryland, which is based in Baltimore, has been looking for a path towards more diversity within its leadership and membership ranks for a while. But as we all know, the initial statement is only the first step.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.

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Association Brain Food Weekly: 1.24.20

Reid All About it

One of the most reliable content curators on Twitter is Bill Sheridan of the Maryland Association of CPAs who wrote: “Doing important work, learning new skills, and building meaningful networks are taking a backseat to our desire to be noticed. Are there communication gaps across your organization? LinkedIn has its moments.

Arlington 359
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Association Brain Food Weekly: 5.15.20

Reid All About it

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education. Host: Cvent.