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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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Association Brain Food: 3.8.24

Reid All About it

Chapters should offer plenty of member-organized social meetups, not just education programs. You’ve probably seen survey reports about people registering later for events than in the past. Higher Logic’s 2023 Association Email Benchmark Report rounds up data and trends based on the emails of 1500 associations. Event marketing.

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Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. Also consider new platforms for engagement. Sponsored content.

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Association Brain Food: 2.23.24

Reid All About it

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a Member Engagement Lab participant. Gen Z and millennial marketing. Webinar latecomers. Event sponsorships.

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Association Brain Food: 3.1.24

Reid All About it

Member expectations. Hannah Carvalho at Associations Now recaps a report from Forj that surveyed association members to better understand the expectations they have for their associations and how well their associations are living up to them. Education and community are the top priorities for members.

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Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Real people and real stories equal real engagement with someone others can relate to. About The Author.

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Members Hire Strategic Solutions

Potomac Core

Build nimble and cost-effective strategic solutions to address challenges and position members for growth. Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Communicate Industry and Profession ROI.

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