article thumbnail

Striving for Success: Member Engagement

GrowthZone

In the Success Competition entry form, we asked “Explain how using ChamberMaster or GrowthZone software has benefited your chamber and/or members.” Responses relating to member engagement included: “Since using GrowthZone, we have seen an increase in revenue since members can now conveniently pay online.

article thumbnail

Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Solution.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Infographic] The Power of Audience Segmentation

Higher Logic

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course.

Texas 214
article thumbnail

Understand Membership Culture to Improve Engagement

Associations Now

One association executive, speaking from experience, explains how the nuances of membership culture drive member engagement and volunteer involvement. Beth Brooks, CAE, has spent a lot of time getting to know her members. In each organization, members engaged differently. They are the experts.

Texas 101
article thumbnail

Association Brain Food: 1.5.24

Reid All About it

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. A post with curated resources is right up my alley, so I’m happy to highlight this one from Amith Nagarajan at Sidecar.

Revenue 277
article thumbnail

Association Brain Food: 12.1.23

Reid All About it

Host: VoterVoice Speakers: Elizabeth Blosser, Vice President of Government Affairs, American Land Title Association Mark Fisher, Director of Advocacy Engagement, Muscular Dystrophy Association Joshua Habursky (moderator), Deputy Executive Director and Chief Lobbyist, Premium Cigar Association Tue 12/5 at 3 p.m. – 1 CAE credit. 1 CAE credit.

Arlington 266
article thumbnail

Association Brain Food Weekly: 5.26.17

Reid All About it

Discover proven methods to manage communications with global suppliers and attendees. Presenters: Cathy Stoebner DeWitt, vice president of governmental affairs, Texas Association of Business. Chris Wallace, IOM, CCE, president, Texas Association of Business. . – Going Global: International Meetings. 1 CMP credit. Host: ASAE.

Raleigh 150