Remove Conference Remove Email Marketing Remove Marketing Remove Revenue
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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135
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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc.

Revenue 256
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What is a marketing plan & five steps to write one

Freestone

Perhaps you want to promote an upcoming conference or educational event? If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. Want to learn more about marketing plans? Continue reading for helpful marketing planning strategies.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Association Brain Food: 6.30.23

Reid All About it

Non-dues revenue partners. Conference/abstract management. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. Change and culture. More info/register. More info/register.

Chicago 205
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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. Non-Dues Revenue. Member Retention. Member Win-Back.

Tools 296