WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? We want to recruit new members. We solicit members at those conference to become volunteers.

Marketing 113

Marketing Newsletter Conference Recruiting 113

HighRoad Solution

MAY 21, 2018

For those of you who are new to the association world, ASAE is holding their annual Marketing, Membership, and Communications (MMC) Conference at the Washington Convention Center. Attendees at #MMCCon can anticipate sessions on topics such as effective marketing, new technology trends, member recruitment, and more.

Marketing 60

Marketing Communications Conference Washington 60

Associations Now

NOVEMBER 14, 2019

It’s hard work to convince new people to register for your conferences, but your current attendees may be able and willing to help. If you’re finding yourself in that position, it could be time to try something new and turn to people who have already attended—and enjoyed—your conference to enlist new registrants. Share knowledge.

Recruiting 74

Recruiting Recruitment How To Conference 74

Spark Consulting

MARCH 27, 2014

I’m presenting at Cal SAE’s ELEVATE Conference today, on the topic of membership marketing on a shoestring budget. Below are the bonus tips I promised everyone in the session: Membership recruiting is an eternal program, not s series of intermittent campaigns. conferences marketing membership presentations'

Tips 150

Tips Marketing Class Committee 150

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Report 95

Report Marketing Recruiting Recruitment 95

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Eric Lanke

JULY 30, 2018

And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment. Why, I wondered had he not yet decided to become a member?

Recruiting 100

Recruiting Recruitment Leadership Report 100

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Membership Marketing

MAY 24, 2022

This month I presented these challenges and solutions at ASAE’s Marketing Membership and Communications Conference. The session, titled “The Seven Deadly Sins of Membership Marketing,” shared how to diagnose these sins, provide insights to remove them, and allow membership efforts to advance.

Marketing 59

Marketing Communications Conference How To 59

Higher Logic

AUGUST 1, 2019

The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. If you don’t know, FIND OUT! Customer Service! Little Things Mean a Lot!

Marketing 150

Marketing Newsletter Recruiting Recruitment 150

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. The channels that associations use for membership recruitment and engagement show the most significant change. Payment options have become more sophisticated and automated.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Do we have approval to book live conferences? Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. Virtual volunteer fatigue.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. The future of work. Virtual exhibitors/sponsors. More info/register.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Associations Now

JANUARY 28, 2019

The American Hotel & Lodging Association’s Hospitality is Working campaign will support the recruitment and placement of Opportunity Youth—16 to 24-year-olds who are out of both school and the workforce—in the hospitality industry. To train, certify, and place 8,000 young workers in facilities in need of the help.

Recruiting 45

Recruiting Recruitment Los Angeles Baltimore 45

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices.

Marketing 150

Marketing Social Media Resources Content 150

Reid All About it

AUGUST 4, 2023

Your association’s recruitment and retention success depend on your membership model pricing. Quick hits Five things to do to heat up your content marketing game during the summer lull. Ann Gynn, Content Marketing Institute ) No, you don’t need to learn golf to advance in your career. Membership pricing. Fri 8/4 at 4 p.m.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

OCTOBER 6, 2023

Conference design. Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Another take on the young professional recruitment challenge comes from James Young of Product Community.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

OCTOBER 9, 2020

At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments —the same ideas can help you simulate conference hallway conversations too. Virtual conference sponsors. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Utah 370

Utah LMS Conference Technology 370

MemberClicks

AUGUST 9, 2022

Conferences are an amazing way to learn new skills, hear stories for other people in your industry and to meet new people. We’re diving into all the questions you have about hybrid conferences and events, so read on to learn more! What is a hybrid conference? A hybrid conference combines the best of both worlds.

Tools 52

Tools Conference Tips Organization 52

Higher Logic

MAY 13, 2020

Maybe you’re struggling with: Retaining and recruiting more members. With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. What are those effects?

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual conference success story. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Gen Z education. Sponsorship.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Virtual conferences. Virtual conference as ritual. Virtual conference tips. She just pulled off a successful virtual conference so her advice is based on experience.

Video 221

Video Certificate Review LMS 221

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Membersuite

JUNE 16, 2021

At the national level, membership committees usually provide the board and staff advice on membership recruitment and retention strategies, and member/market needs—a valid purpose for a membership committee. Their assumptions and perspectives may not represent the reality for different segments of your membership and market.

Committee 131

Committee Recruiting Recruitment Sample 131

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Abstract/conference management. They discuss configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. LinkedIn. . 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Association Adviser

OCTOBER 4, 2013

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members. Julie Frey, APR, CPRC. Expand your network.

Recruiting 60

Recruiting Recruitment Florida Certificate 60