GrowthZone

NOVEMBER 30, 2021

Forget the days of tedious marketing work with little return; with the right tools, your members and prospects can receive a personalized experience where they feel supported and stay engaged with little effort on your part. Keep reading to learn how to optimize these benefits (and more!) Your staff is busy. Don’t believe us?

Marketing 78

Marketing Email Marketing Recruiting Recruitment 78

Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision.

Certificate 370

Certificate System Dallas Price 370

Membersuite

JUNE 16, 2021

At the national level, membership committees usually provide the board and staff advice on membership recruitment and retention strategies, and member/market needs—a valid purpose for a membership committee. Their assumptions and perspectives may not represent the reality for different segments of your membership and market.

Committee 131

Committee Recruiting Recruitment Sample 131

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Targeted, valuable content. Learn more. Member priorities are always shifting. Download now.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Reid All About it

APRIL 30, 2021

Check this flowchart before you decide to put that content behind a paywall or lead magnet form. Learn how to wrap your vision in a story that sparks the imagination and stirs the soul in order to get people to act, to buy, and to follow you. Learn how to put it all together virtually or live. Wes Trochlil ). Fri 4/30 at 2 p.m.

Education 354

Education Technology Strategy Revenue 354

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 How do your association’s metrics stack up?

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Use community to reach future members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

APRIL 23, 2021

Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Revenue 370

Revenue Strategy Content Education 370

Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].

Communications 287

Communications Tips Content Tools 287

Reid All About it

MAY 12, 2023

shares 15 ways to improve your newsletter content and delivery. No matter the size or type of your association, and no matter your current role, see how you, too, can distinguish and propel your organization. Using uncommon strategies from her book Elevating Engagement , learn how to create an energized and highly motivated membership.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Higher Logic

JUNE 5, 2018

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159

Marketing Email Marketing Software Social Media 159

Association Briefings

OCTOBER 22, 2020

Now provide content based on that data “flag.” Deliver content based on those interests. It’ll up your engagement levels while keeping your content relevant, ultimately promising subscribers will continue opening future emails. recruiting new members. industry sectors or young professionals)?

How To 52

How To Newsletter Content Communications 52

Reid All About it

FEBRUARY 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Revenue 370

Revenue North Carolina Industry Technology 370

MemberClicks

DECEMBER 19, 2023

When it comes to building a membership website, you’ll want to give your prospective and current members 24/7 access to learning more about your organization and how to get involved. If you’re wondering how to create a membership website that is effective and well-designed, we’re here to help! What Is a Membership Website?

Directory 52

Directory Discount Software Tools 52

Higher Logic

DECEMBER 6, 2018

Because online community and marketing automation provide member behavior data that allow us to hyper-segment and provide relevant, personalized content , instead of having to guess what members want to read based solely on their membership level or some other item, like demographics. So start sending them the right content.

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Join an insightful discussion on how you can unlock the true value of community-driven business. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. How Unifying Your Data Expands Reach, Revenue, & Impact.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Learn how to craft the perfect pitch.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

MARCH 17, 2017

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Follow along as a young professional goes from website visitor to new member in a process turbo-charged by inbound marketing content. Gmail users: beware the latest phishing attack. CAE credits.

DC 150

DC Washington America eBook 150

Reid All About it

SEPTEMBER 10, 2021

Learn how to think strategically, prepare a tactical plan for negotiating effective outcomes including your salary, the importance of researching the parties and objectives, how to use persuasive communication, and how to bargain for the desired outcome. Fri 9/10 at 4 p.m. Know Your Worth: Negotiating Salary and Benefits.

Strategy 195

Strategy Content Education Tips 195

Reid All About it

JULY 8, 2016

Webinar Surveys: How to Get Useful Feedback from Your Audience. Learn what questions to ask in a survey and how to structure those questions to get insightful, actionable feedback. Learn how to use trending events and the SPIKE method to drive interest in your educational programs. – How to Design Future-Friendly Content.

DC 150

DC Certificate Washington Content 150

Reid All About it

MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. Billhighway’s most recent post discusses how to decide if joint membership is the right model for your association and chapters.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

OCTOBER 5, 2018

Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. and how to get the right statistics to prevent national and chapter level members from leaving. Learn how to successfully negotiate your salary. Lunch provided. 1 CAE credit.

DC 170

DC Washington Tools Certificate 170

Achieve

DECEMBER 8, 2023

Design a page specifically for alumni that includes a link to your university’s donation page and instructions for how to designate their gifts for the performing arts program. As you create content, keep in mind that different social media platforms appeal to different demographics. Email marketing. Social media.

Tips 52

Tips Survey Social Media Communications 52

Higher Logic

JANUARY 27, 2020

How Jennifer is movin’ and shakin’ in the community industry: One word: data. Jennifer is using 2020 to dive into AAAE's (the world's largest professional organization for airport executives) rich community data – focusing on how to analyze it, how to best present it, and how they can use it to engage members based on their preferences.

Software 317

Software Industry Strategy Social Media 317

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

AssociationChat

APRIL 10, 2020

The 2020 competition received 189 submissions across 15 categories, including a new category for digital content. The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media.

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

APRIL 14, 2017

Billhighway explains how to build a case for joint membership and the issues you need to consider when implementing it. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Tue 4/18 at 1 p.m.

Content 150

Content Chicago Marketing DC 150

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. How to Choose Your Member Newsletter Name.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. How to Choose Your Member Newsletter Name.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

OCTOBER 6, 2022

Your members are the lifeblood of your organization—but how can you most effectively “manage” them? Here, we’ll examine all the crucial components of membership management, as well as outline how to choose the right tools to optimize your management tasks. Content management system (CMS). Event registration.

Membership Management 52

Membership Management Software Social Media Recruiting 52

Reid All About it

OCTOBER 28, 2022

Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. New volunteer leadership and work environments have increased the need for conversations and meetings that focus as much on connection and listening as on the content presented.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Associations Now

JUNE 14, 2017

How to use the latest Facebook and Instagram features to reach and engage with millennials online. Keeping up with the latest product developments and figuring out how best to deploy them can be tricky—especially when you have to figure in how a diverse audience of millennials uses these platforms. Rallying Cry.

Social Media 73

Social Media millennials Email Marketing Recruiting 73

Reid All About it

JULY 21, 2017

Billhighway explains how to help your chapters and volunteer leaders stay safe. Learn how to create game-based learning interventions to teach complex problem solving skills. Learn how to be prepared to negotiate additional goods and services. Know how to be smart when requesting concessions. Duration: 1 hour.

Las Vegas 231

Las Vegas DC Mooc Nevada 231